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Botter duo strengthens G-Star Raw as creative directors

G-Star Raw has appointed Rushemy Botter and Lisi Herrebrugh, the creative duo and designers behind Dutch fashion label Botter, as creative directors, according to Business of Fashion (BOF). The duo has been working at the denim brand since last year on the reintroduction of the ‘Raw Research’ line and the main collections for menswear and...

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Business

Paris Fashion Week: What strategies did the big brands have?

In Paris, for the last week of Fashion Month, luxury players hit hard. As the sector records dazzling post-pandemic growth, its fashion brands demonstrated their power during Paris Women’s Fashion Week, which ended on October 4. To make the most of the visibility offered by Fashion Week, the labels have multiplied viral images by linking, more...

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