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Kipling to target millennials under its new brand direction

Kipling was one of the most popular bags and accessories brands in the 1990s. Best known for its innovative use of crinkled nylon and adorable monkey mascot, the Belgium-brand was present in every classroom and airport. Although one Kipling bag is sold every 2 seconds, the brand has lost its way over the years and failed to evolve with the...

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Kipling shares a sneak preview of its new brand direction

Amsterdam - Kipling is set to present its new brand direction and vision for the future, one that revolves around remaining authentic to its own heritage, as well as ensuring it speaks to the needs of millennials today. It may hard to believe that the iconic handbag and accessories brand is already 31 years old, for those of us who grew up in...