Bravado news and archive

The Rolling Stones unveils debut fine fragrance

British rock band The Rolling Stones has unveiled its debut fine fragrance in partnership with fragrance innovator Nirvana Brands and Bravado, the merchandising subsidiary of Universal Music Group. The fragrance ‘RS No.9’ has been designed to celebrate The Rolling Stones’ timeless legacy with a “fusion of rebellion and refinement” that evokes...

Retail

Blackpink to open a pop-up in London

South Korean K-pop girl group Blackpink is opening a pop-up experience in London to give fans access to a limited-edition merchandise collection. The pop-up will run from June 29 to July 1 at 1 Marylebone Road, presented by American Express, and will see Japanese graphic artist Verdy serving as artistic director. The three-day event, produced by...

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Business

Bravado snaps up The Beatles’ merchandise rights

Apple Corps and Bravado, a merchandising subsidiary of Universal Music Group (UMG), have announced a new partnership which will see them come together to develop new merchandise opportunities for The Beatles. The deal, which spans retail, licensing and e-commerce in North America, builds on the duo’s past relationship and will see a unified...

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People

The Spice Girls signs retail licensing deal with Bravado Division

The Spice Girls, the biggest selling girl group in history are making a comeback, after signing a global partnership with Universal Music Group’s Bravado Division for retail licensing and distribution. The expansive, multiyear deal will see Bravado represent The Spice Girls across merchandising, direct-to-consumer products and campaigns,...

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Retail

The Rolling Stones to open first store in London

Rock ’n’ roll legends, The Rolling Stones are to open their first flagship store, ‘RS No 9' on London’s Carnaby Street in September. Created in partnership with Bravado, Universal Music Group’s merchandise and brand management company, the new store will be located at 9 Carnaby Street and will have a shop fit that follows the band's colours of...

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Fashion

Ariana Grande among artists launching face masks

Bravado, Universal Music Group's merchandise and brand management company, has teamed up with artists including Ariana Grande, Billie Eilish, Justin Bieber, The Weeknd, and The Rolling Stones to launch washable, non-medical, cloth face masks. The face masks cost 15 pounds / 15 US dollars and 100 percent of net proceeds will benefit the music...