Brax news and archive

Brax managing director: “We always see opportunities for growth”

The German brand Brax is prepared for the challenges in the market. It aims to position itself as smarter and more attractive to a new and younger target group through a rebranding. Innovative corduroy themes are set to bring fresh impetus to the autumn/winter 2026/27 collections. Managing director Marc Freyberg discusses growth opportunities in...

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New partners, continued growth for Cotton made in Africa

International demand for Cotton made in Africa (CmiA) cotton continues to grow. German fashion brand Brax, Jolo Fashion Group from the Netherlands and fashion and lifestyle brand Shinsegae International from South Korea have recently joined the CmiA initiative to promote sustainable cotton cultivation, protect the environment and improve the...