Bridal news and archive

Inside Justin Alexander's immersive wedding day experience in Rome

When you’re a wedding company, like American bridal house Justin Alexander, creating gowns under numerous brand names, how do you showcase them to buyers and press with one event? How about a faux Italian-inspired wedding day in the romantic and luxurious setting of a castle in Rome, Italy? The Justin Alexander ‘Delivering on a Dream' event at...

Business

US bridal brands appeal to President Trump about tariffs

Justin Warshaw, chief executive officer of American bridal company Justin Alexander, has joined forces with other bridal leaders from Allure Bridals, Mon Cheri, Maggie Sottero and Watters to appeal to President Trump to exclude formalwear from tariff increases to protect US jobs. In an open letter on petition platform Change.org, Warshaw called...

Fashion |In Pictures

Ashish launches first dedicated bridal collection

London-based fashion label Ashish, which recently returned to the catwalk during London Fashion Week, is entering the bridal market with a dedicated collection reimagining some of the designer’s celebrated archival pieces. The six-piece capsule bridal collection brings Ashish’s signature craftsmanship to wedding dresses, offering a fresh...

Fashion |In Pictures Featured

Casadei teams up with House of Gilles for bridal footwear

Italian luxury footwear brand Casadei has unveiled a bespoke bridal footwear collaboration with New York-based bridal and couture fashion label House of Gilles. The collaboration promises to celebrate bespoke and timeless elegance, blending the ethereal quality of House of Gilles’ couture bridal with the signature silhouettes of Casadei,...

Fashion Featured

Bye, bye boho: Bridal trends spotted at European Bridal Week

For years, boho dominated bridalwear, but now it's making way for city chic. Satin and mikado fabrics, refined modern classics, and Hollywood glamour are increasingly coming to the forefront. While Rembo Atelier has long focused on the boho aesthetic in bridal, the Belgian brand is now stepping away from it. “Even though brides are still getting...

Fashion | Featured

Spring 2025 Wedding Trends are Here, courtesy of Lulus' debut report

Californian-based fashion brand Lulus has launched its debut Wedding Trend Report, which includes a data-backed overview of the key styles, trends, and consumer shopping behaviors set to shape the Spring 2025 season. The Wedding Trends Report leverages sales data, consumer insights, and surveys to uncover key trends and styles for the upcoming...

Fairs|REPORT

Sounds from the bridalwear industry: Cautious recovery after the 2024 ‘gap year’

Anyone working in the European bridalwear industry likely traveled to Essen, Germany, last weekend for European Bridal Week, which took place from March 29 to 31. The trade show revealed an industry still recovering from the 2024 ‘gap year’ and various crises, but positivity could also be felt. “Buyers are increasing their budgets again and are...

Fashion |In Pictures

Away That Day teams up with Gigi & Olive to launch bridal swimwear

Luxury sustainable swimwear brand Away That Day has partnered with bridal and gifting brand Gigi & Olive to create an eco-conscious swimwear collection designed for brides-to-be and their bridal parties. The bridal capsule collection combines classic bridal details with Away That Day’s best-selling styles to create “a piece for every bridal...

Fashion |In Pictures

Mestiza New York launches debut bridal collection in honor of 10 year anniversary

Women's wear brand Mestiza New York has launched its debut bridal collection in celebration of its 10-year anniversary. The new bridal collection from Mestiza New York features a range of statement gowns, white looks, and elegant accessories designed for all occasions related to and leading up to the wedding day. The collection comprises 24...

Business|ANALYSIS FeaturedMember

Will 2025 be the year of Pronovias' financial recovery?

After a challenging business journey marked by changes in ownership, financial restructuring, and nearly a decade of continuous losses, Spanish fashion group Pronovias faces 2025 with the challenge of leaving behind one of the most complicated periods in its history. Thanks to a recent injection of 30 million euros from its current owners Bain...

Fashion |In Pictures

Nobody’s Child unveils debut bridal collection

Womenswear brand Nobody's Child has launched its first bridal collection, featuring bridal and bridesmaid dresses designed for “modern love stories”. The 12-piece collection features minimal silhouettes to soft, fluid tailoring, including relaxed tailoring, midi, maxi and mini dresses in shades of ivory, crafted in heavy satins, jacquards and...

Fashion

Rebellion and romanticism: Vivienne Westwood named guest brand at Barcelona Bridal Fashion Week 2025

Following in the footsteps of illustrious Haute Couture names like Giambattista Valli, Viktor&Rolf and Elie Saab, the organisers of the international bridal fashion trade show Barcelona Bridal Fashion Week (BBFW) have just confirmed Vivienne Westwood as the new guest designer for their upcoming edition. The celebrations, once again combining...