BRIDAL WEAR news and archive

Lulus opens first bridal boutique on Melrose Avenue

Californian fashion brand Lulus has opened its first-ever bridal boutique in Los Angeles. Offering a new approach to the bridal journey, the new boutique offers everything wedding-attire related, from looks for the engagement party to the bridal shower, bridal gowns, bridesmaid dresses, accessories, shoes through to outfits for the honeymoon....

Fashion |EXCLUSIVE Featured

Pronovias Group takes a step towards sustainability with #WeDoEco collection

Pronovias Group is taking the next step towards sustainability within the company. The bridal fashion group is launching the first line of dresses sustainably made: #WeDoEco. The initiative is part of Pronovias Group's goal to elevate the bridal industry to a better standard. The collection consists of two parts. The first is a collection of...

Business|CEO INTERVIEW Featured

Pronovias CEO: 'Crisis or not, love is never cancelled'

If any segment of the fashion industry has been hit hard by the corona crisis then it is bridal fashion; or so you would think. "The bridal fashion industry is very resilient," says Amandine Ohayon, CEO of the Pronovias Group, during a telephone conversation with FashionUnited. "Of course, the situation is not ideal and 2020 is difficult, but...

Fashion

BHLDN extends range to include sizing up to 26W

In an effort to make its selection more inclusive to all customers, BHLDN has announced an extension of its size offerings. The Anthropologie-owned bridal label will now include sizes up to 26W through its new Plus category. BHDLN Plus has launched on the brand's website and through ten store locations, with 30 bridal gowns and 20 bridesmaid...

Fashion

In picture: Barcelona Bridal Fashion Week trade fair

Barcelona Bridal Fashion Week, the unique bridal event consisting of fashion shows and a professional trade fair, closed the doors of its 26th edition on Sunday, following six days of celebration. Are you interested in seeing what took place at the Barcelona Bridal Fashion Fair, or curious to see what went on at the 3-day event where more than...