BURTON news and archive

Burton announces new chief marketing occifer & chief merchandising officer

Snowboard and outerwear brand Burton has announced the addition of two new executives to its leadership team. Jennifer Valentine has been appointed as chief merchandising officer and Debbie Lee as chief marketing officer. Both strategic hires are said to “reflect Burton’s dedication to driving innovation and leadership in snowboarding, from...

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Under Boohoo ownership, Arcadia brands and Debenhams remain unprofitable

When fast fashion chain Boohoo acquired Debenhams in 2021 there was little inclination to restore the department store to its former glory. Instead Boohoo bought its brand equity, the Debenhams website and customer base, for 50 million pounds. But like other brands under Boohoo’s portfolio, which include former Arcadia Group’s Dorothy Perkins,...

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Boohoo acquires Arcadia brands Burton, Dorothy Perkins and Wallis

Online fashion retailer Boohoo has acquired all of the e-commerce and digital assets and associated intellectual property rights, including customer data, related business information and inventory of the Burton, Dorothy Perkins and Wallis brands from the joint administrators of Arcadia Group Limited for 25.2 million pounds. The deal does not...

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Boohoo to add more than 500 million pounds in annual sales if Arcadia’s deal crystallised

The British fashion e-commerce darling has entered exclusive talks with the administrators of defunct Arcadia Group to acquire Dorothy Perkins, Wallis and Burton brands. If their offer is accepted by administrators at Arcadia Group, the e-tailer could boost its group annual sales by 500 million pounds. “Boohoo Group confirms that it is in...

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Boohoo could snap up Dorothy Perkins, Wallis and Burton

British fast-fashion group Boohoo has said it is in “exclusive discussions” with the administrators of collapsed retail empire Arcadia over the acquisition of the Dorothy Perkins, Wallis and Burton brands. But the company added that the discussions “may or may not result in agreement of a transaction. A further announcement will be made when...