By Rotation news and archive

By Rotation partners with Lime to push low-impact festive consumerism

Fashion rental platform By Rotation has struck up a new partnership with Lime, an electric vehicle company, to encourage consumers to make more sustainable choices during the festive season. The collaboration comes on the back of research suggesting that 95 percent of London-based women want to be more environmentally conscious this Christmas,...

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Retail

By Rotation to open ‘largest-ever’ rental pop-up in London

Rental platform By Rotation is taking to the physical retail market with what it said will be “the world’s largest-ever fashion rental pop-up” set to open in Mayfair, London. The opening will come as part of the company’s five year anniversary and is associated with Westminster City Council’s Meanwhile On project, designed to support innovative...

Fashion

By Rotation partners with Airbnb for wedding season

Peer-to-peer fashion rental app By Rotation is teaming up with rental property company Airbnb to offer complimentary outfit rentals for those who’ve booked an Airbnb in popular wedding destinations. Airbnb said that users can apply to receive 150 pounds worth of By Rotation credit to rent a wedding outfit, as well as receive an additional 100...

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Business

Net-a-Porter partners with By Rotation and Hurr to trial rental

Luxury fashion platform Net-a-Porter has revealed that it will be trialling a rental offering through new partnerships with By Rotation and Hurr, both online fashion rental platforms. Through the collaboration, Net-a-Porter said it is looking to extend its designer curation to a wider customer base, offering UK-based clients the option to rent...

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Fashion

By Rotation among winners of the new Circular Fashion Innovator’s Fund

The British Fashion Council (BFC) and eBay UK have announced six winners of the first Circular Fashion Innovator’s Fund, awarding 100,000 pounds to small businesses with circular fashion solutions. The fund is designed to help support the growth of small businesses providing more sustainable solutions for the fashion industry, with each winner...

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Business

Rental platform By Rotation raises three million dollars in seed funding

In its pursuit of rapid growth, UK rental and resale app By Rotation has raised three million dollars in seed funding, in a round led by venture capital firm Redrice Ventures. Founded by Eshita Kabra in October 2019, the platform has attracted a community of over 200,000 lenders and renters across the UK. In a press release, By Rotation said...

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Retail

By Rotation to open a rental pop-up at Westfield London

Rental app By Rotation is to open the brand’s first-ever physical pop-up at Westfield London in July. By Rotation has secured a 3,300 square foot store at Westfield London to showcase the top fashion rental item from the app, alongside hosting panel discussions, workshops and sustainability masterclasses. The pop-up will run from July 1 - 12 and...