Campaign news and archive

Loewe unveils first campaign under new creative direction

Madrid – The new post-Jonathan Anderson Loewe continues to take shape with the presentation of the first campaign developed for the Spanish house by the American creative duo, Jack McCollough and Lazaro Hernandez. Appointed as the brand's new creative directors last March 2025, they are now unveiling the codes intended to evolve the brand during...

Fashion

Paige marks 10th anniversary of Transcend with special campaign

California-based fashion brand Paige is celebrating the ten-year anniversary of Transcend, its signature men’s denim fabric, with the launch of a special campaign. Marking the first-ever campaign dedicated to the Transcend fabric, the brand initiative includes a short film series, shot and produced by Russell Tandy, that takes a closer look at...

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Fashion |Marketing

Calvin Klein's latest viral campaign underscores power of celebrity endorsement

Calvin Klein's latest advertising campaign for its underwear line, featuring musician Bad Bunny, generated a staggering 8.4 million dollars in Media Impact Value (MIV) in under 48 hours, according to a new report from data analytics firm Launchmetrics. This impressive figure, as tracked by Launchmetrics' proprietary MIV metric, assigns a...

Fashion

Burberry bets on cinematic storytelling as it enters a new era

Burberry’s latest campaign, It’s Always Burberry Weather: London in Love, arrives at a pivotal moment for the British luxury house as it navigates a period of transformation under newly appointed CEO Josh Schulman. The romcom-inspired series of films, directed by David Lane, showcases a star-studded cast including Kate Winslet, Richard E Grant,...

Fashion

M&S unveils first-ever women’s and men’s underwear campaign

British retailer Marks & Spencer has unveiled its first-ever cross-business underwear campaign spanning across womenswear and menswear as it looks to cement its market-leading position in women’s and men’s underwear. The ‘Make an Understatement’ campaign launches on Thursday, February 20, and is part of the retailer’s continued drive to change...

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Fashion |MARKETING

Berluti takes over the Champs-Élysées with new ad campaign

Luxury shoemaker Berluti has unveiled a captivating new advertising campaign along Paris’ Champs-Élysées from September 4-10. This guerrilla marketing strategy aims to bring the Maison's artistry directly to the streets of the French capital. Leveraging the prestigious location just steps away from Berluti's historic Rue Marbeuf boutique, the...

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Fashion |Marketing

Calvin Klein hopes to go viral a second time with Jeremy Allen White campaign

Anyone following fashion accounts on Instagram or other social media channels will have seen new images of actor Jeremy Allen White fronting Calvin Klein underwear. The New York-based star is the face of the brand’s newest campaign as the global fashion season returns in force in September. Directed and shot by Mert Alas, the campaign shows...

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Fashion

Vans unveils new global approach to storytelling with "Always Pushing" ethos

Skate and streetwear brand Vans has launched a new approach to its global storytelling through the new campaign "Always Pushing." The new campaign from the VF-Corporation-owned label is said to be "an ode to the free-spirited attitude of progression and youthful optimism that has driven skateboarding culture - and, by extension, popular culture...

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Fashion

Mango debuts first AI-generated campaign

Forget for one moment the complex interplay between technological advancement and traditional creative processes in the fashion industry, and have a look at Mango’s first AI-generated campaign. The Spanish high street giant has shrugged off any concerns about AI potentially homogenising fashion imagery, unveiling an AI-generated campaign for its...

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Retail

Kizik debuts new brand platform and campaign as it enters new phase of growth

Kizik has launched a new brand platform and integrated campaign as part of its continued growth strategy across retail, wholesale, and international markets. The new brand platform and campaign, created in partnership with creative agency Yard NYC, features a renewed branding look for the footwear brand, encompassing everything from its website...

Fashion

Fendi taps Kate and Lila Grace Moss for bag campaign

Since its debut in 2008, the Peekaboo bag has emerged as a symbol of Roman craftsmanship for the house of Fendi. Designed by Silvia Venturini Fendi and unveiled during the brand’s spring summer 2009 catwalk show, the Peekaboo emerged as a response from a desire to redefine contemporary accessories at a time when demand for it-bags were fading....

Fashion

Maidenform relaunches Maidenform M brand with new campaign

Maidenform has unveiled a new brand image for its Maidenform M line, which centers on its soft underwear and loungewear basics for young consumers. Following the launch of its new, contemporary line Maidenform M last fall, this new brand image is accompanied by a full advertising campaign that showcases the line's latest collection. “Maidenform...