Campaign news and archive

Fendi taps Kate and Lila Grace Moss for bag campaign

Since its debut in 2008, the Peekaboo bag has emerged as a symbol of Roman craftsmanship for the house of Fendi. Designed by Silvia Venturini Fendi and unveiled during the brand’s spring summer 2009 catwalk show, the Peekaboo emerged as a response from a desire to redefine contemporary accessories at a time when demand for it-bags were fading....

Fashion

Maidenform relaunches Maidenform M brand with new campaign

Maidenform has unveiled a new brand image for its Maidenform M line, which centers on its soft underwear and loungewear basics for young consumers. Following the launch of its new, contemporary line Maidenform M last fall, this new brand image is accompanied by a full advertising campaign that showcases the line's latest collection. “Maidenform...

Fashion

Donna Karen New York relaunches with supermodel campaign

Womenswear brand Donna Karen New York, part of G-III Apparel Group, has enlisted eight iconic supermodels, including Cindy Crawford, Linda Evangelista and Karlie Kloss to star in its ‘In Women We Trust’ relaunch campaign. The campaign, photographed by Annie Leibovitz, has been designed to mark a new chapter in both “legacy and future,” to...

Culture

Fortnum & Mason collaborates with 6 artists for Valentine's Day campaign

Fortnum & Mason has launched an expansive Valentine's Day campaign, titled "Unleash the Love," spanning its Piccadilly store. The central atrium boasts an artistic display of floating hearts, inviting customers to contribute by decorating a large heart with bespoke stickers. Collaborating with six street artists, including ALO, Olly Howe, Luap,...

Fashion

Stella McCartney goes full horse power with new campaign

Stella McCartney's latest Winter 2023 campaign stars Kendall Jenner in evocative shots by Harley Weir, photographed at France's Camargue Salt Flats. Amidst the area's iconic white ponies, provided by horse whisperer Jean-Francois Pignon, the campaign bridges to the collection's runway launch. Themed 'Horse Power,' Winter 2023 unites the...

Fashion |In Pictures Featured

Self-Portrait unveils debut bag collection with campaign starring Naomi Campbell

Fashion label Self-Portrait has launched its first handbag collection with a ‘90s-inspired campaign starring supermodel Naomi Campbell. The Bow Bag debuts with two styles, the ‘Bow Mini’ and the ‘Bow Micro,’ which have been inspired by the “ease and freedom associated with the Self-Portrait wardrobe”. The bags are a homage to the ‘90s offering a...

Fashion Featured

Calvin Klein campaign featuring pregnant trans man sparks online debate

Calvin Klein, the PVH-owned fashion giant known for its slick and groundbreaking advertisements, has sparked a new controversy with its latest campaign, which features a pregnant transgender man. As part of its global Mother’s Day campaign, Brazilian couple Roberto Bete, a trans man in the last stage of pregnancy, and partner Erica Feeha, were...

Business

Spring/Summer 2022 fashion advertising campaigns: the top ten

Every season the world's biggest brands hire topflight teams of photographers, stylists and hair and make- up artists to create their advertising campaigns. They feature A-List celebrities and supermodels. Here are the best of the best for SS22. Burberry SS22 Image: Courtesy Burberry Burberry's campaign features the brand's signature Lola bag;...

Fashion

Lee unveils new autumn campaign, LeeOriginals

American denim brand Lee has revealed its new advertising campaign LeeOriginals, created to honour the brand’s “trailblazing spirit”. Produced in collaboration with photographer and creative director, Mark Seliger, the campaign aims to highlight the brand’s continued support of trailblazers, with the brand stating it chose the campaign’s team...

Video

Video: Chasin' Fall/Winter 2018 Advertising Campaign

The launch of the Chasin’ Fall / Winter 2018 video campaign, directed by Frank Telli, also responsible for productions for Yellow Claw, Lil’ Kleine and Ronnie Flex. Source: Chasin' / Youtube

Fashion Featured

In pictures: eye-catching advertising campaigns fall/winter 2018/19

Beyoncé will make her fourth appearance on the cover of American Vogue, this time gracing the coveted September issue. The Queen Bey was even granted “unprecedented control” from Vogue editor Anna Wintour over the cover’s photoshoot and self-written article, as reported by Forbes. The pop-star also handpicked her photographer, Tyler Mitchell,...

Video

Video: Calvin Klein Eternity campaign

The debut of a modern, lyrical chapter in Eternity Calvin Klein’s visual history, and its timeless values of love and commitment. Starring Jake Gyllenhaal, Liya Kebede and Leila. Directed by Emmy Award-winning director Cary Fukunaga. Source: Calvin Klein, YouTube