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Baffin appoints new vice president of marketing

Canadian cold-weather footwear and apparel specialist Baffin has named Jessica Liut as vice president of marketing to reinforce its leadership team as it looks to focus on brand growth, market expansion, and enhanced integration across commercial teams. Liut, who joined Baffin in 2020, most recently served as director of marketing, and is...

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Canada Goose plotting retail expansion with new five-year plan

Luxury outerwear brand Canada Goose has announced a strategic five-year growth plan to double its retail footprint, expand existing categories, and create new opportunities such as homeware, to reach 3 billion Canadian dollars in annual revenue by 2028. In a statement, Canada Goose said that its five-year plan centres around three growth...

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