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Fashion

Topshop partners with Cara Delevingne for relaunch

To mark the return of Topshop, which is officially relaunching next month, the fashion brand is partnering with model Cara Delevingne as the “face of its bold new era”. In a statement, Topshop said that Delevingne, who worked with the high street retailer more than a decade ago, was chosen for “embodying the fearless spirit and distinctive style...

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Fashion

Fashion films: the next step in brand story-telling?

The fashion industry produces hundreds of short films each year featuring the latest collections and although the majority these shorts are little more than glorified advertisements, there are a number of labels who are using the medium to take their story-telling to the next level. A cleverly thought out advertisement campaign centered around...

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