Carhartt news and archive

Carhatt names Norma Delaney as new Vice President of Brand Marketing & Creative

Workwear brand Carhatt, Inc. has announced the appointment of Norma Delaney as its new vice president of brand marketing and creative. Leveraging over 20 years of global brand marketing experience in the footwear and apparel categories, Delaney is set to lead the development of marketing and creative strategies for Carhartt. In addition, she...

Business

Carhartt becomes a member of the US Cotton Trust Protocol

Workwear brand Carhatt, Inc. is the latest brand to join the sustainable cotton program, the US Cotton Trust Protocol, as part of its broader strategy to source more responsibly grown cotton. “We pride ourselves on a history of manufacturing gear that is built to last from day one with the best and most durable materials available,” said...

Business

Carhartt to bring resale programme to stores

Workwear brand Carhartt has said it is expanding its resale programme to its physical stores over the course of 2023 following what the company said had been a successful pilot. The initiative is an expansion of the brand’s Carhartt Reworked programme, which had initially launched online in March 2023 as a resale site before entering its retail...

Business

Carhartt appoints new VP of global merchandising

American label Carhartt has announced the appointment of Tara Roemke as vice president of global merchandising as it looks towards identifying marketplace opportunities. Reporting to chief brand officer Susan Hennike, Roemke will serve as the general manager of Carhartt’s Men’s and Carhartt Company Gear business, where she will be responsible...

Fashion Featured

Detroit, the quietly buzzing fashion hub goes global

Detroit is perhaps not top of most people’s mind when they think of cool fashion cities. The likes of Tokyo, London, LA, NYC, tend to cast longer shadows but Motor City has been quietly and earnestly working to establish itself as a style hub. Its legacy of music, manufacturing and artisanal craft make Michigan’s largest city uniquely inspiring...

BusinessFeatured

Carhartt launches resale and trade-in programme with Trove

American premium workwear brand Carhartt has launched a resale and consumer trade-in programme to extend the life of its products in partnership with Trove. The ‘Carhartt Reworked’ programme will mark the first branded resale platform in the workwear industry, explains Carhartt, and will support its sustainability journey “by creating a circular...

Business

Carhartt launches skilled trades grant programme

American workwear brand Carhartt is looking to plug skill-gap shortages with its new nationwide ‘For the Love of Labor’ grant programme to support organisations dedicated to educating, training and placing workers into meaningful skilled trade jobs. With an estimated three million skilled trade jobs sitting open in the US, as of June 2022,...

Business

Carhartt appoints Susan Hennike as chief brand officer

Workwear brand Carhartt has announced the appointment of Susan Hennike as its new chief brand officer. Hennike will report directly to the company’s president and chief operating officer, Linda Hubbard. In her role, Hennike has been tasked with leading the strategic development of multi-year brand strategies that aim to position the company for...

People

Carhartt taps VF Corp vet as vice president of business planning

US workwear brand Carhartt has named VF Corp veteran Kerry Middlemas as its new vice president of business planning. In her new role, Middlemas will be in charge of three departments: Demand Planning, Merchandise and Inventory Planning, and Planning Operations. She will be responsible for delivering demand plans and inventory strategies across...

Fashion |Beauty Featured

Fashion and beauty brands collaborate with 'The Batman' film

Get ready for ‘The Batman’ merchandise to be everywhere, as WarnerMedia has announced that the upcoming film will be released alongside the largest collection of authentic products in over a decade, with products spanning fashion, accessories, beauty, fitness apparel, lifestyle, toys, costumes, and collectables. ‘The Batman’ film is released in...

Fashion

Chipotle launches collaboration with Carhartt

Chipotle has launched its collaboration with Carhartt in order to commemorate the premiere of its new film, A Future Begins. Made up of a series of exclusive launches, the collaboration is aimed at highlighting Chipotle and Carhartt’s shared commitment to the future of farming. The release contains limited edition pieces such as a custom apron,...

Fashion

Carhartt launches Fit For The Next Frontier Campaign

Carhartt has launched its multi-year Fit For The Next Frontier campaign. A rallying cry to inspire Americans to claim jobs in the wake of a skilled labour shortage, the campaign speaks to the workwear brand’s roots. Through a new video, the campaign features over fifty different tradespeople, each defining a new frontier of an industry. This...