Charaf Tajer news and archive

Casablanca anchors itself in Paris with first flagship on Rue du Faubourg Saint-Honoré

Casablanca, the luxury brand founded by Charaf Tajer, has opened its inaugural flagship store in Paris, choosing the Rue du Faubourg Saint-Honoré as its entry into physical retail. The opening signals more than a retail expansion and underscores the brand’s ambition to solidify its cultural and commercial footprint in one of the world’s most...

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Business

Casablanca sold in corporate restructuring deal

French fashion label Casablanca Clothing Ltd, founded by Charaf Tajer, has been acquired by a newly established company Casablanca Paris Ltd for an undisclosed sum in a corporate restructuring deal to boost future growth. In a statement, the high-end fashion brand explained that it was sold as a going concern “to strengthen and empower the...

Fashion

Casablanca collaborates with Maxfield

Casablanca designer Charaf Tajer has collaborated with Maxfield's Prouvé House, and has taken over the space transforming it into a tennis court with Moroccan carpeting in coordination with the Coachella music festival in California. The 17-piece capsule collection collection will be sold exclusively at Maxfield's store until April 20. Tajer's...

Fashion

Charaf Tajer launches Casablanca

French Moroccan creative director Charaf Tajer has launched premium Parisian menswear label Casabalanca, a new après-sport concept. The debut collection, Casablanca Tennis Club, is the spring/summer 2019 collection launching today, October 31. Casablanca launches with après-sport concept Tajer is best known for his involvement with French...