Childrenswear news and archive

Gabriela Hearst named new ambassador for Save the Children

Uruguayan luxury designer Gabriela Hearst has been named as the newest ambassador for Save the Children, continuing her ongoing support of the independent organization. A former trustee, Hearst will now help raise awareness concerning children’s rights in over 100 countries, helping ensure children have a strong and healthy start in life. “We...

Member

Business

Kidswear brand Roarsome secures investment to drive growth

Sustainable outdoor kidswear brand Roarsome has secured 1.5 million pounds of new investment led by Sustainable Wealth Group to support its next phase of growth. In a statement, the kidswear brand, which offers snow suits, coats, swimwear, and sportswear made entirely from recycled plastic bottles (using suppliers like Repreve and FENC TopGreen,...

Featured

Retail|Interview

Swedish kidswear brand Newbie accelerates UK store rollout, eyes global growth in 2026

Newbie is having a growth spurt. Since emerging as a separate business unit from its parent company Kappahl, the Swedish kidswear brand has embarked on an ambitious growth strategy across Europe and the UK, where it has just opened its 11th store. The UK is a priority market for the brand, which has established a dedicated audience among British...

People

PO.P appoints Gwynn Milligan as non-executive director

Swedish childrenswear brand PO.P, known for its durable children’s clothing and outerwear, has appointed experienced fashion executive Gwynn Milligan as a non-executive director. In a statement, PO.P said the appointment adds “significant retail and sector-specific expertise,” to its board to support its “continued growth and international...

Fashion

Janie and Jack partner with American Girl for holiday collection

Children’s wear brand Janie and Jack has partnered with American Girl once more to launch a limited edition, holiday collection. Named Written in the Stars, the capsule collection aims to reflect the magic of childhood around the festive season, and features holiday outfits for children, with matching styles for the American Girl iconic dolls....

Member

Business

Mori makes second acquisition, expands accessory offering with Storksak

Mori is accelerating its expansion efforts through what is now its second acquisition in the baby and childrenswear sector. The London-based brand has snapped up baby changing bag brand Storksak and its sister label Babymel for an undisclosed sum. For Mori founder and CEO, Akin Onal, there was a “natural alignment" with Storksak and Babymel,...

Fashion

Nike and Lego partner on basketball-themed playsets and apparel

The Lego Group and the US sportswear company Nike are taking the next step in their long-standing partnership with playsets, apparel and footwear for children. The Danish toy manufacturer and Nike are launching two Lego sets. This was announced by the cooperation partners on Monday. Each set allows you to build a basketball player figure with...

Fashion

The Children’s Place to collaborate with Sanrio

The Children’s Place, Inc., the largest pure-play children’s speciality retailer in North America, has signed a multi-season collaboration with global lifestyle brand Sanrio, best known for Hello Kitty, as it looks to offer collections that resonate with both parents “and the next generation of fans”. The multi-season partnership will launch the...

FeaturedMember

Business|Interview

Inside Mori’s 10-year growth playbook: Physical retail, pre-school expansion and US localisation

Now in its 10th year, Mori has its ambitions set on being more than just a babywear brand. Last month, the company made such a mission known by making its first acquisition: Kidly, another British label but for pre-school children. Now, Mori is also growing its retail network with the opening of a new store in Hampstead this summer, bringing its...

Fashion

Janie and Jack debuts limited-edition collection with Milk Bar

Childrenswear brand Janie and Jack has launched a very sweet limited-edition collection with iconic New York City-based sweet shop, Milk Bar. The new 25-piece collection includes several styles for girls and boys, with hand-drawn prints and fun patterns. It is also inspired by signature treats created in partnership with the founder of Milk Bar,...

Fairs

CIFF Kids 2.0: New approach for children’s fashion trade fair in Copenhagen

Danish children's fashion trade fair CIFF Kids is preparing for a fresh start. The trade fair will take place from August 5 to 7, 2025, at the Bella Center in Copenhagen, at the same time as CIFF and Copenhagen Fashion Week. This time, it will have a completely new set-up: CIFF Kids 2.0. With this new edition, the organisation wants to respond...

Fashion

JCPenney launches exclusive baby apparel collection with Proudly

Department store chain JCPenney has partnered with the co-founders of baby care brand Proudly, award-winning actress, NBA Hall of Famer, and entrepreneurs Gabrielle Union, and Dwyane Wade, to create an exclusive line of baby apparel. Marking Proudly's first foray into baby apparel, the collection features high-quality, thoughtfully designed...