Childrenswear news and archive

Mori makes childrenswear brand Kidly its first acquisition

Baby and childrenswear brand Mori has made its first acquisition. The company has snapped up fellow British children’s clothing retailer Kidly as it continues to pursue growth both in and beyond the UK. By bringing the two brands together, Mori said it is moving closer to becoming “one of the best-loved baby and children’s brands globally”....

Fashion |In Pictures

Nobody’s Child unveils collaboration with Elizabeth Scarlett

British womenswear brand Nobody’s Child has launched a collaboration with accessories label Elizabeth Scarlett, known for its embroidered pieces. The exclusive collection brings together “two brands united by a passion for creating beautiful, meaningful pieces that celebrate the natural world,” explains Nobody’s Child and features dresses, denim...

Fashion Featured

Serena Williams designs kidswear with Janie and Jack

Tennis star and entrepreneur Serena Williams has designed a limited-edition kidswear collection for spring 2025 with children’s fashion brand Janie and Jack, owned by Go Global Retail. The Serena Williams x Janie and Jack collection is inspired by Williams’ love of family and her bond with her daughters Olympia, 7, and Adira, 18 months, who also...

Retail

Pink Chicken opens first store in Connecticut

Children's wear brand Pink Chicken has expanded its retail presence to Westport, Connecticut. Pink Chicken's first retail location to open in Connecticut, the new store, which opened on March 6, spans 900 square feet and is located at 10 Sconset Square in the center of the local shopping district. "We're so excited to open our doors in Westport,...

Fashion

Pink Chicken launches new brand for “everyday adventures”

Pink Chicken, the childrenswear brand known for its vibrant colours, whimsical prints, and family-focused designs, has launched a new brand dedicated to providing organic elevated essentials that bring joy to kids’ wardrobes. Coop Kids by PC promises to offer childrenswear for “everyday adventures,” with a thoughtfully curated collection that...

Fashion

Boots launches childrenswear range with Mollie King

British cosmetics and pharmaceutical retailer Boots has unveiled a new clothing collection for toddlers and young children in partnership with radio personality and singer Mollie King. The line, dubbed ‘Maybe Junior’, comes as an expansion of the existing relationship between King and Boots, which had initially launched ‘Maybe Baby’, apparel for...

Fashion |In Pictures

In Pictures: Burberry unveils childrenswear collection made of surplus fabrics

British heritage brand Burberry has unveiled a new childrenswear capsule made from surplus fabrics and yarns from prior collections. The ‘Remake’ line intends to build on the label’s efforts to incorporate more circular practices into its offering, initiatives for which have already been infused into a number of its existing products for adults....

Fairs

Pitti Bimbo to take on new format for January edition

The 100th edition of Italian childrenswear fair Pitti Bimbo will be held at the Fortezza da Basso in Florence on January 22 and 23, in what organisers emphasised was "not just a super birthday, but a new project to experience all together". A new layout for the event will be designed by architect and interior designer Ilaria Marelli, who teaches...

Fashion

Gap launches limited-edition Wicked capsule collection

Fashion retailer Gap has launched a new limited-edition capsule collection to mark the release of the upcoming movie adaptation of Wicked, which will debut in cinemas on November 22. The collection consists of 20 items, including pieces for children and adults inspired by the movie's main characters, Elphaba and Glinda. Key pieces in the capsule...

Fashion Featured

Labels to watch: ‘Happy brands’ - children’s clothing for adults

Children’s clothing is not only cute but often also funny, comfortable and puts the wearer in a good mood. No wonder then that the question arises ‘Why isn’t this available in adult sizes too?’ If you have had enough of drab adult clothes in the usual grey, black and blue tones, the three ‘happy brands’ that FashionUnited is featuring below will...

Fashion

Janie and Jack launches special collection with American Girl

Children’s fashion brand Janie and Jack has unveiled a new collection with none other than American Girl, one of the US's most beloved and classic brands of dolls with a story. The new collaboration is inspired by some of American Girl’s most iconic historical characters, Samantha, Addy, and Kirsten, and features key elements from Janie and Jack...

BusinessMember

Superdry and Next partner on kidswear licence

Superdry has secured a new licensing agreement with British retailer Next that will see the launch of the brand’s first kidswear collection. The line is to become available via Next’s own e-commerce platform and in select stores, according to Drapers, which initially reported the news. As part of the deal, Next will manufacture and distribute a...