CIFF news and archive

From Copenhagen to Paris: CIFF launches showroom during fashion week

The Copenhagen International Fashion Fair (CIFF) is expanding its international strategy by establishing a permanent presence in Paris for the first time. During the upcoming Paris Fashion Week in June, the trade fair will open a curated showroom in the city's Le Marais district, as announced by organisers on Tuesday. Spanning three floors, the...

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Fairs

Next generation of B2B events: How trade fairs are evolving into experiential hubs

The wholesale market is under pressure, and trade shows are feeling the impact. Traditional models are struggling to deliver consistent results, and brands are rethinking how they approach the season while maintaining visibility. As a result, B2B events are evolving across the industry. Alongside mergers, downsizing, or full market withdrawals,...

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Fairs|Report

Amid fair evolution: CIFF 66 signals reset as brands reposition, refresh, and test new strategies

A dusting of snow lined the street on the opening morning of Copenhagen International Fashion Fair (CIFF) as buyers made their way to the Bella Center for the 2026 winter iteration, held January 27 to 29. This season, the fair, celebrating its 66th edition, introduced a slew of new features designed to energise the event and support brands and...

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Business|Interview

At CIFF, Selected unveils modular retail concept as global rebrand continues

At the ongoing edition of CIFF, Bestseller-owned Selected is stepping up its transformation, unveiling a new modular retail concept as it accelerates a broader European expansion strategy. The launch marks progress in the Danish brand’s transition from brand to label, with department store partnerships and shop-in-shop formats central to its...

Fairs|Interview

Fusing commerce and culture: CIFF and 10 Corso Como partner for cultural exchange

CIFF kicked off its 66th edition today with the opening of a collaborative space alongside Italian luxury retailer, 10 Corso Como. The partnership, the first of its kind between the Danish fashion fair and an international retailer, marks the beginning of broader cultural cooperation between the duo. At the launch, CIFF director Sofie Dolva...

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Fairs

CIFF’s 66th edition underscores collaboration and creativity

The 66th edition of the Copenhagen International Fashion Fair (CIFF) is almost upon us, and with it comes the fifth volume in its CIFF City series, this time a reimagining of the supermarket. The concept, dubbed ‘CIFF Super’, intends to transform commerce into culture, bringing a B2B twist to an environment that is a familiar part of everyday...

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Fairs|Interview

Between resilience and creativity: A ‘Walk in the Park’ with CIFF director Sofie Dolva

With the theme "Walk in the Park," the 65th edition of Copenhagen International Fashion Fair (CIFF) sends a conscious signal that the industry can "adapt and evolve even in difficult times," explains Sofie Dolva. For the director, a focus on more mindful and timeless fashion takes center stage. Around 1,200 exhibitors and 18,300 visitors...

Fairs

Diesel to guest star at CIFF fashion fair

Diesel will guest star at the upcoming edition of the Danish fashion fair Copenhagen International Fashion Fair (CIFF). The denim specialist, which belongs to the Italian fashion group OTB Group, will occupy a "large space" in hall D of the Bella Center exhibition grounds as a special guest and will give it an "unmistakable touch", CIFF...

Fashion

CIFF announces strategic alliance with Copenhagen Fashion Week

Scandinavian fashion fair CIFF and Copenhagen Fashion Week (CPHFW) have deepened their strategic partnership to support emerging design talent in the region. Together, they continue to back the CPHFW NewTalent programme, an initiative spotlighting brands operating for less than five years. This long-term alliance provides participating...

Fairs

CIFF Kids 2.0: New approach for children’s fashion trade fair in Copenhagen

Danish children's fashion trade fair CIFF Kids is preparing for a fresh start. The trade fair will take place from August 5 to 7, 2025, at the Bella Center in Copenhagen, at the same time as CIFF and Copenhagen Fashion Week. This time, it will have a completely new set-up: CIFF Kids 2.0. With this new edition, the organisation wants to respond...

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Fairs

Crowds, newcomers and transformations: This was the AW25 trade fair season in Europe

In recent weeks, the fashion industry has had the opportunity to learn about new trends and get a sneak peek of AW25 collections at European trade shows. Amid the ever-changing world of fashion, trade shows are also adapting, making for an interesting ordering season. Are you curious about how the European AW25 trade show season went?...

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Fairs

Noodle shops and showrooms at CIFF: How do brands get attention in a flooded market?

As soon as the Modefabriek in Amsterdam and the Düsseldorf Order Days were over, the fashion industry moved on to the Copenhagen International Fashion Fair (CIFF) in Copenhagen. Despite the tight trade fair calendar and slightly fewer brands and visitors at the CIFF, there was no sign of fatigue or bad mood at the 64th edition of the fair....