Circular Fashion news and archive

Circulose secures multi-year sourcing agreement with H&M

H&M Group has struck up a multi-year sourcing agreement with material manufacturer Circulose. The Swedish fashion giant has agreed to replace a “substantial share” of its virgin viscose used throughout its portfolio with Circulose’s own man-made fibres. The deal contributes to H&M’s wider mission of ensuring that 100 percent of its materials are...

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Circulose launches Circulose Forward to facilitate the adoption of circular materials in partnership with Canopy

Swedish circular material company Circulose has partnered with global NGO Canopy to launch Circulose Forward, a solutions platform, designed to help facilitate and streamline the adoption of low-impact, Next Generation materials and products at scale. The new platform features practical tools, such as a digital materials library, price...

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Gap, Houdini and Target partner with Syre on commercial launch of circular polyester

Textile-to-textile recycling firm Syre has established a strategic partnership with Gap Inc., Houdini Sportswear and Target ahead of the commercial launch of its circular polyester product. All of the companies have agreed, within their own capabilities, to utilise the company’s polyester, furthering both Syre’s mission of reaching a broader...

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Mango partners with Circulose to increase textile circularity

Spanish fast-fashion retailer Mango is the first brand to partner with Swedish circular material company Circulose since its restart, as the retailer aims to integrate the next-gen material into its production chain. The partnership underscores a milestone in Mango’s commitment to working more sustainably and sits in line with its long-term...

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Discarded clothes from British brands found in Ghana’s protected wetlands

Discarded garments from the likes of Next, George at Asda, Primark, H&M, Zara and Marks & Spencer have been uncovered in new dumps in the protected wetlands of Ghana, an hour outside the region’s capital city, Accra. According to an investigation by Unearthed and Greenpeace Africa, synthetic fast fashion from the UK and Europe was found in two...

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Fashion for Good and AltMat support adoption of next-gen fibres through new Altag Fibre Club

Global sustainability initiative Fashion for Good has announced a strategic partnership with AltMat today, a pioneering materials science company that transforms agricultural waste into high-value materials. It was one of the nine participants of Fashion for Good’s first South Asia accelerator programme back in 2020. In 2022, it was also part of...

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Who's responsible? NextGen voices on accountability in fashion and nature's rights

At the Global Fashion Summit, which took place in Copenhagen at the beginning of the month, NextGen Assembly members presented their take on the given topic, which was “How Can Fashion Value the Rights of Nature?”. What ensued was an interesting session with refreshing takes on current obstacles. The group’s collective manifesto was also...

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Lululemon to source 20 percent of fibre needs through Samsara Eco

Canadian sportswear, footwear and accessories brand Lululemon Athletica Inc. has entered into a 10-year agreement with Australian recycling company Samsara Eco. Through this partnership, Lululemon aims to source approximately 20 percent of its future nylon and polyester needs from Samsara's circular materials. The agreement forms part of...

Changemakers in fashion (part 1): Thami Schweichler, founder United Repair Centre

There are countless sustainability initiatives, but who in the fashion industry is truly driving the transition—whether or not their efforts are visible to the broader public? We interview changemakers, consultants, sustainable fashion experts, and activists. What can we learn from their work? In episode 1: Thami Schweichler of United Repair...

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Crocs launches return service in Europe

US footwear brand Crocs Inc. now allows customers in Europe to return worn shoes. Its take-back programme, ‘Old Crocs, New Life’, which was already established in the US, launched on Monday in Austria, France, Germany, the Netherlands, and the UK. In these countries, customers can now return their used Crocs to participating stores and outlets....

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Circular fashion won’t work without consumers on board

Although European consumers might be ready for a circular economy, their wallets aren’t. Recent research carried out for the EU SOLSTICE project across four European territories—Catalonia, Berlin, Prato and Grenoble—found that price and convenience are major factors in driving engagement with circular clothing offerings: as long as circular...

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How ANDAM winner Losanje makes textile upcycling a profitable business model

French start-up Losanje, founded by Simon Peyronnaud and Mathieu Khouri, winner of the ANDAM 2025 Fashion Innovation Award, established itself as a key player in textile upcycling. Thanks to its proprietary technology and an integrated approach, Losanje succeeded in making upcycling economically viable and, ultimately, scalable. A year after our...