Columbia Sportswear news and archive

Columbia brand hires new creative agency and marketing head

Columbia Sportswear Company has appointed Adam&eveDDB as the new creative agency partner and Matthew J. Sutton as senior vice president and head of marketing to oversee Columbia brand’s new creative strategy. The company said in a statement that Columbia brand has been working to bring the new strategic vision to life internally over the last...

Business

Columbia Sportswear's Q1 net sales drop by 6 percent

For the first quarter, Columbia Sportswear Company’s net sales decreased 6 percent to 770 million dollars reflecting lower wholesale net sales in the United States and Canada. The company said in a release that full year net income is now expected to be 217 to 240 million dollars, resulting in diluted earnings per share of 3.65 dollars to 4.05...

BusinessFeatured

Q1 of 2024 marked by series of job cuts

The first quarter of the year has outlined the tough reality of the current market, with last year’s challenging financial period leaving many companies with no option but to initiate strategic reviews. And, as part of this process, inevitably the question of jobs comes into play, with roles, departments and geographies coming under the...

BusinessFeatured

Columbia Sportswear expects 2024 to be 'challenging' year

Fourth quarter net sales at Columbia Sportswear decreased 9 percent or 10 percent constant-currency to 1,060 million dollars. The company’s full year net sales increased 1 percent reported and constant-currency to 3,487.2 million dollars. Commenting on the trading results, the company’s chairman, president and CEO Tim Boyle said: “We...

People

Columbia Sportswear appoints Charles Denson to its board

Columbia Sportswear Company has appointed Charles Denson to serve as a director and member of its audit committee, effective January 9, 2024. “Charlie is a veteran of the industry, having served as the president of the iconic Nike brand for 13 years. He will bring valuable product and marketing experience to the board,” said the company’s...

People

Cory Long to join Columbia Sportswear as president of Sorel brand

Columbia Sportswear Company announced that Cory Long will be joining the company as president of the Sorel brand from December 2023. “We are delighted to have Cory join the Sorel family. His strength of leadership and consumer-champion mindset will be key in fueling the next era of Sorel growth,” said Craig Zanon, SVP, Emerging Brands. Long, the...

BusinessFeatured

Columbia Sportswear Q3 revenues increase 3 percent

Net sales increased 3 percent on current and constant-currency to 985.7 million dollars at Columbia Sportswear Company versus the comparable period in 2022. Gross margin expanded 70 basis points to 48.7 percent of net sales, operating income decreased 7 percent to 134.6 million dollars or 13.7 percent of net sales, while net income decreased 7...

Business

Woody Blackford joins as chief product officer of Columbia brand

Columbia Sportswear Company has hired Woody Blackford as senior vice president, chief product officer for the Columbia Brand. Blackford, the company said in a statement, is returning to Columbia, where he previously worked for 14 years, culminating in the position of vice president, global design and innovation. While at Columbia, he invented...

BusinessFeatured

Columbia Sportswear lowers FY23 outlook

Columbia Sportswear Company’s net sales increased 7 percent or 9 percent constant-currency to 620.9 million dollars for the second quarter. However, the company has lowered its full year outlook reflecting impact of economic conditions, including inflationary pressures; supply chain expenses; marketplace inventories; changes in consumer...

Business

Tricia Shumavon to join Columbia Sportswear as Prana brand president

Columbia Sportswear Company has appointed Tricia L. Shumavon as Prana brand president effective September 2023. “We are excited to have Tricia Shumavon join our team to lead the Prana brand,” said Craig Zanon, SVP, emerging brands, adding, “Tricia brings a wealth of experience to the job and a consumer-led mindset, which will help propel the...

Business

Sorel brand president Mark Nenow steps down

Columbia Sportswear Company has announced that Mark Nenow, president of the Sorel brand, has resigned in order to focus on his health. Nenow joined the company in 2007 to lead footwear. The company said in a statement that he recognized an opportunity to transform the Sorel brand, from primarily a men’s winter work boot to a fashion-forward, all...

Business

Columbia Sportswear Q1 sales up 8 percent, narrows outlook

Net sales at Columbia Sportswear Company increased 8 percent or 10 percent constant-currency to 820.6 million dollars in the first quarter of 2023. The company said, increase in net sales primarily reflects earlier shipment of spring 2023 wholesale orders and direct-to-consumer (DTC) growth. For 2023, net income is expected to be 322 to 336...