Consumer behaviour news and archive

3 Trends Reshaping US Consumer Shopping Behavior in 2025

It's no secret that the retail landscape is constantly evolving, shaped by changing consumer preferences, the rise of new technologies, and shifting market dynamics. US consumers today value more than just a product's aesthetic when it comes to shopping for fashion, beauty, accessories, footwear, and home & gifts - they actively weigh aspects...

Podcast

Podcast: Possible Consequences of Trump’s Import Duties for Fashion Sector

On April 2, US President Donald Trump announced an unprecedented series of import duties, which could amount to 54 percent for fashion imports from key production countries such as China and Vietnam, and 20 percent for goods from the EU. These measures caused panic on global markets, increased the chance of a recession in the US, and caused...

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Business

Three trends leading to more impulse purchases, research reveals

Consumers are more susceptible to influence than they think. This is evident from recent research into impulse purchases by Anne Moes, a consumer behavior researcher at the Amsterdam University of Applied Sciences. Moes identifies three important trends that make consumers more susceptible to impulse purchases. The research, entitled “The Urge...

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Retail

51% of consumers reportedly prefer in-store shopping ahead of holiday season

51 percent of UK and US adult shoppers prefer in-store shopping over online shopping, according to the latest insights from x-hoppers, an AI retail communication solutions provider. 62 percent of shoppers aged 55 and over were found to favor in-store shopping even more based on a survey conducted in September 2024 with market research firm Sago,...

Fashion

Tips from WGSN: What fashion brands can do to combat consumer fatigue

Feelings of burnout often plague consumers. Trend forecasting company WGSN describes in a study how fashion brands can alleviate these feelings. According to WGSN, 65 percent of respondents said they felt exhausted by a more demanding work life and personal life, exacerbated by a variety of crises: rising cost of living, financial uncertainty,...

Retail

Resurgence in US shopping centers signals shift in consumer behaviour

U.S. shopping centers are experiencing a notable resurgence, marking a promising shift in consumer’s shopping behavior. According to the latest update to Placer.ai's Mall Index for March, visits to shopping malls have seen a steady increase for the second consecutive month. The data reveals that visits to indoor malls surged by 9.7 percent...

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Retail

Unveiling the future of retail: EIU's 2024 outlook

From the bustling aisles of brick-and-mortar stores, now filled with "experiential shopping" experiences, to the fast-changing landscapes of online commerce, with an ever-increasing number of pure players and discounters entering the game, what are the latest trends shaping consumer goods and retail? Will inflation fluctuating rates keep on...

Retail

Report: 88 percent of consumers want text conversations with brands

Consumers are willing to share personal information in exchange for value, resulting in a rise in popularity in interactive sms marketing, according to the annual State of Conversational Commerce Report by Attentive, a platform specialised in “business-to-consumer communication”. 8,000 consumers from the US, Canada, the UK and Australia were...

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Business

The aestheticisation of online consumer identity

“Digital dimensions ask us to continuously deconstruct and reinterpret our digital environment,” said Chinouk Filique de Miranda, in a presentation at the Responsible Fashion Series conference, attended by FashionUnited. As an independent researcher, Filique de Miranda has dedicated her time to analysing the digitisation of fashion and how...

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Business

Brands must be agile to keep up with a changing consumer

Gauging consumer sentiment during “regular” times is difficult enough, but during a crisis its challenges are augmented. Companies need to adapt to manage the now and tomorrow in ever-changing circumstances. The coronavirus has upended businesses and economies but also changed consumer behaviour, and not just because of lockdowns or the...

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Fashion

How fashion brands can optimise e-commerce operations during the Covid-19 lockdown

The impact Covid-19 is having on the global fashion industry is immense, with international lockdowns forcing physical retail stores to close and more shoppers to look online for their fashion purchases. With no definite end to the crisis in sight, brands need to adapt to quickly changing shopping behaviours using data-driven insights, according...

Retail|STUDY

Retail: senior executives do not know their customers well enough

A recent survey by US merchandising platform First Insight found out that there is a significant perception gap among consumers and senior retail executives. For instance, whereas the latter dismiss the impact pricing has on purchasing decisions, consumers regard it as quite important. While 40 percent of consumers felt that low pricing ranked...