Consumers news and archive

Bollywood Brands Influencing Indian Consumers

Bollywood celebrity brands, such as Being Human by Salman Khan, HRX by Hrithik Roshan and many other are continuing to gain popularity in the fashion market in India, Euromonitor International’s Lifestyle Survey states that in 2019, 28 percent of respondents from India claim to have been influenced by celebrities while making a purchase...

Fashion |OPINION Featured

To buy or not to buy: the lure of cheap clothes

Unless they have lived under a rock for the last few years, most people would have heard something about the production of clothes and the sometimes less than ideal conditions under which they are made: in factories with safety issues where workers slave long hours for a pittance. Though this may be the worst scenario and there is a whole range...