Counterfeit news and archive

LVMH secures landmark victory in US counterfeit case

LVMH has secured one of the largest ever payouts in a counterfeit case after winning a legal battle against US discount mall operator Westgate, which allowed the sale of tens of thousands of fake Louis Vuitton goods. As first reported by The Fashion Law, the French luxury group filed its complaint more than two years ago after investigators...

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Retail

Louis Vuitton is the most counterfeited luxury brand, according to new report

Counterfeits have been a sharp thorn in the side of luxury fashion houses for decades. Dating back to ancient Roman times, counterfeiting within the fashion industry underwent a surge of popularity in the late 1970s, thanks to the rise of designer jeans. With several copycats trying to mark and sell duplicated designs and styles for a fraction...

Fairs

At Vivatech: Robots, trainers and counterfeit detectors powered by AI

Paris - Robots, a counterfeit detector and navigation systems for the visually impaired, all powered by generative artificial intelligence (AI), were among the innovations highlighted at the VivaTech trade show, which took place in Paris until June 7. AI and anti-counterfeiting Could you tell the difference between a Lacoste t-shirt and a...

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Business

Temu supports alliance against product counterfeiting

Temu is supporting action against product counterfeiting and is joining the International AntiCounterfeiting Coalition (IACC). The Chinese online trading platform signed a memorandum of understanding with the IACC, Temu announced on Thursday. This is intended to deepen cooperation on the protection of intellectual property and strengthen efforts...

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Business

Premier Brands Group faces legal dispute from Levi’s over ‘counterfeit trafficking’

Denim brand Levi Strauss & Co. has filed a legal complaint against Premier Brands Group (PBG) in which it claims the New York-based firm had carried out a “large-scale counterfeit trafficking operation” that infringed on its trademarks. In a filing with the California Northern District Court (case number 3:25-cv-03863), seen and initially...

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Business

TikTok exploits trade war to shift fake luxury goods

TikTok abounds with viral videos accusing prestigious brands of secretly manufacturing luxury goods in China so they can be sold at cut prices. But while these "revelations" are spurious, behind them lurks a well-oiled machine for selling counterfeit goods that is making the most of the confusion surrounding trade tariffs. Chinese content...

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Business

How TikTok is disrupting the luxury handbag market

A curious phenomenon is unfolding on TikTok, where videos of “luxury handbags” straight from Chinese factories are racking up millions of views. On the surface, these clips are merely the latest in a long line of viral content. But beneath the algorithm-driven virality lies a more disquieting reality for the global fashion industry:...

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Business

Make It Fair: How UK creative industries are fighting back against Big Tech AI

The rapid technological advancements of the past year have caused a significant global shift, leaving many struggling to keep up. The long-term impact of dominant technologies, particularly artificial intelligence (AI), on specific industries remains uncertain. In the UK, tensions surrounding such a topic have risen in recent months, as the...

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Business

EU's e-commerce crackdown: A new era for fashion industry protection

According to a recent Financial Times report, the European Union is set to dramatically reshape the e-commerce landscape with new regulations targeting major platforms like Shein, Temu, and Amazon Marketplace. The proposed reforms would make these platforms directly liable for dangerous or counterfeit products sold through their sites - a...

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Business

How to become an expert in fashion anti-counterfeiting?

The burgeoning second-hand market has thrust a profession once shrouded in obscurity into the spotlight: the anti-counterfeit expert. It's a highly sought-after profession today, with many candidates and few chosen ones. Yet, the demand for experts in luxury goods is increasing as the second-hand fashion industry gains traction. "There's a...

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Business

Dupe culture: The new threat to China's luxury sector

Luxury brands are facing a new landscape: the rise of dupes and the changing purchasing behaviours of Chinese consumers. As the Chinese economy transforms, consumer behaviour is also undergoing a significant shift. The rise of counterfeit products and the decline in demand for luxury products illustrate a broader paradigm shift. The rise of...

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Business|Interview

AAFA president on the US election year, counterfeiting and conscious regulation

The US election is continuing to heat up, with voting day now visibly on the horizon. While at the forefront of debates are the policies and outlooks presented by political candidates, there is much behind-the-scenes work by industry representatives that goes well beyond the deadlines of ballot entries. For fashion, the American Apparel &...