Coupang news and archive

Farfetch launches premium service offering faster delivery and elevated touchpoints

Luxury platform Farfetch has introduced a new premium service designed to elevate the customer experience through immersive brand pages and faster delivery. ‘Farfetch First’ is initially launching across Europe, including in the UK, Germany, France, Italy, and Switzerland, with a phased global rollout due to follow. The service offers users a...

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Farfetch performance improves yet Coupang swings to loss in Q4

Since Coupang’s acquisition of Farfetch, it has been hard to gauge how well the British luxury e-tailer is performing, particularly as its South Korean parent company tackles broader market challenges. In the group’s latest earnings call for Q4, however, its CEO and chairman, Bom Kim, confirmed things were looking up. “At Farfetch, this quarter...

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Farfetch owner Coupang to dish out 1.2 billion dollars in compensation following cyber attack

Coupang, the parent company of Farfetch, has said it will be dishing out approximately 1.685 trillion won (around 1.2 billion dollars) in compensation to customers impacted by a cyber incident that saw 33.7 million accounts accessed. In an SEC filing, Coupang stated that starting January 15 vouchers will be issued via a customer compensation...

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Head of Farfetch owner Coupang resigns following data breach

The chief executive officer of South Korean tech giant Coupang has announced his resignation on the back of a data breach that was said to have compromised 33.7 million customers and resulted in the launch of class-action lawsuits. Park Dae-jun, who had joined the company in 2012 before taking up the helm in May 2025, said in a statement to the...

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With a new ad business, has Farfetch found its feet under Coupang?

Farfetch was once the undisputed pioneer of luxury fashion online, a platform that married technological innovation with an insider’s grasp of fashion’s nuanced codes. But following its high-profile acquisition by South Korea’s Coupang at the end of 2023, the company has entered a new chapter, one marked less by editorial curation and more by...

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Farfetch teams up with Coupang’s R.Lux to increase reach in South Korea

Farfetch has unveiled a new partnership with R.Lux, an app also owned by the luxury e-tailer’s parent company Coupang. Through the collaboration, Farfetch intends to deepen its reach within South Korea’s luxury market and allow its own partners to gain “immediate access to millions of already-engaged customers”. R.Lux, described as Coupang’s...

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Coupang closes Ngg++

There is no good news for New Guards Group (NGG), the Milan-based company located in Via Turati, which manages Farfetch's fashion activities. As reported by Mff, the company will soon lose a new element, following the sale of the Palm Angels, Off-White, Alanui and Ambush brands. On April 30, Ngg++, the division created in 2023 to manage the...

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Coupang: Farfetch losses impact annual profit

E-commerce giant Coupang Inc. significantly increased its revenue in fiscal year 2024, driven in part by the acquisition of online luxury fashion platform Farfetch, completed at the end of January last year. However, substantial losses from the newly acquired business and other one-off charges negatively impacted the group's net profit....

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Former Farfetch execs face High Court over ‘mismanagement’ claims

Three former executives of Farfetch are believed to be involved in a High Court dispute with the luxury fashion e-tailer’s liquidators regarding claims of “serious mismanagement”. Farfetch founder José Neves, ex-president Stephanie Phair and former chief financial officer Elliot Jordan are understood to be “at the centre of an investigation into...

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New Guards Group files for bankruptcy protection in Italy

New Guards Group (NGG), the Farfetch-owned parent company of Palm Angels and Ambush, has filed for a form of bankruptcy protection in Italy as its pursuit for a buyer continues to trudge on. According to various media platforms, the Italian fashion group has applied for a ‘composizione negoziata per la soluzione della crisi dímpresa’ (or CNC), a...

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Authentic reportedly pulls Reebok licensing deal with New Guards Group

Authentic Brands Group is believed to have terminated its deal with Farfetch-owned New Guards Group (NGG), which had previously been the licensee of Reebok and oversaw the distribution of the sportswear brand in Europe. According to a memo from NGG Management to staff, seen and reported on by WWD, NGG has received a termination notice for the...

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Farfetch to shutter software service in strategic pivot

Farfetch, the luxury e-commerce platform now under Coupang's ownership, is reportedly ceasing operations of its Farfetch Platform Solutions (FPS), a once-flagship software-as-a-service product. This move, as reported by Business of Fashion, signals a strategic shift towards cost reduction and a renewed focus on its core marketplace business. The...