Cruelty-free news and archive

Avon starts its journey to becoming Leaping Bunny approved

Global cosmetics company Avon is partnering with Cruelty Free International to start the process of becoming Leaping Bunny approved, underling its 30-year commitment to animal welfare. Cruelty Free International’s Leaping Bunny programme is the globally recognised gold standard for cruelty-free products, with requirements that go above and...

Retail|Beauty Featured

Pacifica Beauty expands UK footprint with Superdrug launch

Cruelty-free and vegan beauty brand Pacifica is expanding its UK footprint with a new retail partnership with Superdrug. The move follows the brand’s successful launch into the UK market in November 2021 and will see Pacifica beauty products being stocked in 282 Superdrug stores and via its website from this month, which will help raise the...