Cult Beauty news and archive

Cult Beauty to ban airbrushed models

Cult Beauty, one of the UK’s biggest pure-play beauty retailers and part of THG is banning retouched photos of all its products and launching a campaign to tackle the damaging effects of enhanced beauty images on young people’s mental health. The ‘Can’t (Re)Touch This’ campaign is calling on the beauty industry to follow its lead in banning...

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Fashion |Beauty

Scarlett Johansson’s The Outset launches in the UK

Actress Scarlett Johansson has launched The Outset, the skincare line she founded with beauty veteran Kate Foster in 2022, in the UK exclusively with Cult Beauty. The Outset was inspired by both founders struggling for years with acne and skin sensitivities and taps into the gentle skincare movement by offering eight essential products featuring...

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Cult Beauty co-founder and CEO exits following THG acquisition

Alexia Inge, the co-founder and CEO of online beauty e-tailer Cult Beauty, has exited the company following its acquisition by The Hut Group (THG) last year. Inge, who launched Cult Beauty along with Jessica Deluca in 2008, said joining forces with THG “marked a seminal milestone in the company’s history”, and said she was “excited to watch the...

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Business

The Hut Group acquires Cult Beauty for 275 million pounds

British fashion, beauty and wellbeing giant The Hut Group (THG) has acquired UK-based pure-play online beauty retailer Cult Beauty for 275 million pounds. THG said the move will be “highly complementary” to its existing portfolio, and added that Cult Beauty would retain “a very clear identity”. Founded in 2007 by Alexia Inge and Jessica Deluca,...

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Business

Asos reportedly interested in Cult Beauty and Feelunique takeover

Asos is reportedly one of the potential suitors for London-based online retailers Cult Beauty and Feelunique. Beauty has become an important focus for Asos and is an area the company has previously indicated its interest in expanding, Sky News reports. City sources have told Sky that Asos is yet to make a formal bid on either of the businesses...