Cuup news and archive

FullBeauty acquires intimates brand Cuup

On the heels of its recent acquisition of Eloquii, FullBeauty Brands has acquired Cuup, a U.S.-based digitally native size-inclusive intimates brand. The company said in a release that Cuup’s belief that sexiness is self-defined – versus being defined by others – and its commitment to innovative design for a comfortable and functional fit, align...

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Marjon Carlos tapped to lead Cuup's editorial team

Marjon Carlos, the former senior fashion writer at Vogue, has been tapped to lead lingerie start-up Cuup’s online editorial content. In her new role, Carlos will focus on editorial strategy and content for the “BodyTalk” vertical, Cuup’s weekly blog. BodyTalk features women and discusses the relationship they have with their bodies. “Cuup is...