Daniel Fletcher news and archive

LFW AW25: Daniel Fletcher debuts his vision for Mithridate

British designer Daniel Fletcher showcased his debut collection for Chinese luxury brand Mithridate at London Fashion Week, centred around the merging of British heritage with Chinese craftsmanship as the label looks to realise its ambitions to become a “global luxury brand”. Fletcher, who has previously held design roles at JW Anderson and...

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Mithridate names Daniel Fletcher as creative director

Luxury Chinese fashion house Mithridate has appointed London-based designer Daniel Fletcher as its new creative director, effective immediately. The British designer, who launched his eponymous label shortly after graduating from Central Saint Martins in 2015, will split his time between China and a London studio and oversee the men’s and...

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Ascot names Daniel Fletcher as first-ever creative director

Ascot Racecourse has appointed British fashion designer Daniel Fletcher as its first-ever creative director ahead of Royal Ascot 2024 in June. Fletcher has been brought on to helm this year’s style direction and will be responsible for the annual lookbook and millinery collective for the 2024 season, which promotes inspirational high-fashion...

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Daniel Fletcher returns to LFW with collection inspired by late father

For his first London Fashion Week show since January 2019, Daniel Fletcher turned to his own heritage for inspiration, revealing a personal collection entangled with his own experiences with current affairs. Entitled Before the Morning Comes, the touching line drew direct inspiration from the British designer's late father, who passed away at...

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Does a digital London Fashion Week have commercial viability?

Dancing solo in front of draped curtains, models with gelled hair dished out moves in a 59 second clip shown as part of London Fashion Week’s first digital outing. This short video saw designer Bianca Saunders showcase her AW20 collection, which focused on tailoring and cutting techniques that captures movement in clothes. In another film,...

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First Look: Daniel Fletcher’s debut for Fiorucci

Italian brand Fiorucci has unveiled the debut collection from its new menswear artistic director, British designer Daniel Fletcher with appointments during London Fashion Week Men’s. The starting point for the autumn/winter 2020 collection for Fletcher began with a visit to the Italian labels archive, explained the show notes, where the designer...

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Fiorucci names new menswear artistic director

Italian brand Fiorucci has named British designer Daniel Fletcher as its new menswear artistic director as it looks to grow the brand following its relaunch in 2017. The move marks a significant shift in Fiorucci’s approach to menswear, as it looks to grow the category, and will see Fletcher showcasing the brand’s first new menswear offering...