DATA PROTECTION news and archive

69 percent of US consumers still willing to give up data for a better retail experience

Following recent data breaches at Adidas, Dior, and The North Face, consumers are trusting fashion brands less and less when it comes to their personal details. However, a new study, The Trust in CX, by Press Ganey Forsta, has found that the large majority of US consumers are still open and willing to share their data if it would offer them a...

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Retail

How to manage privacy risks and customer impact following a data breach like Dior's

French luxury fashion house Dior recently confirmed that it was the victim of a data breach last week in a message sent to those affected, which saw the personal information of some of its customers compromised. The incident saw an unauthorized party access part of the client data bases LVHM-owned brand, exposing customers’ names, mobile phone...

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Business

A new AI mobile defense targets e-commerce threats

As mobile shopping becomes even more important for fashion and luxury brands, cyber threats targeting mobile apps are growing smarter. At RSAC 2025, security company Appdome introduced MobileBOT Defense, a new AI-powered system designed to protect mobile apps from a wide range of attacks. Older security tools mainly tried to block brute-force...

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Business

The best GDPR fashion emails asking you to 'Stay in Touch'

With the General Data Protection Regulation (GDPR) coming into effect this morning, every single business that works with personal data has had to update their users on how they gather, manage and store their information. While the main aim of the privacy regulation is to usher in a new set of digital rules for EU citizens, retailers, brands and...