deceptive pricing strategy news and archive

8 ecommerce pricing tactics for boosting sales and profit margins

Credits: Image: Shopify, via Shopify archive Having a solid pricing strategy is key to succeeding in today’s ever-increasingly competitive ecommerce world. As consumers continue to prioritize finding the best value for their money, online retailers need to ensure their pricing strategy is as effective as possible. Crucial for shaping a brand’s...

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Zara's 'fraudulent' pricing practices caught on film in the #ZaraChallenge

London - In spite of allegations made against Zara, which accuse the Spanish fast-fashion chain of using a deceive pricing scheme in the United States to con shoppers out of billions of dollars, Inditex's leading brand continues to trade as normal. Zara USA has "vehemently" denied all allegations made in the 5 million US dollar Federal Class...