Denim news and archive

Denim trends: the newest washes and finishes for SS25

As we look ahead to update denim for the SS25 season, the intersections of handcrafting, expression, and sustainability are breathing new life into the beloved, and ever popular, staple. Especially in the case of washes and finishes, which remain consistent focal points of newness and interest. From new takes on distressing to deeply saturated...

BusinessFeatured

Denim Deal rolls out: First Germany, now France, soon worldwide

Back in 2020, a global group of industry leaders came together to sign a 'Denim Deal' committed to closing the denim loop. Now, following the opening of a regional 'Germany Hub' in September 2024 - as part of efforts to establish an ecosystem associated to the Denim Deal 2.0 - a new location is set to also launch in France on October 16....

Fashion

Wrangler unveils jeans washed in Coors beer

Denim brand Wrangler has partnered with American beer brand Coors Banquet to launch its first-ever beer-washed jeans. The limited-edition collection of Wrangler Cowboy cut jeans have been washed using repurposed brewing resources from Coors to deliver “a soft, comfortable feel and a timeless, vintage look”. John Meagher, vice president of global...

Fashion |In Pictures Featured

Wrangler unveils collaboration with country star Lainey Wilson

Denim brand Wrangler has signed a multi-year partnership with country music star Lainey Wilson to offer consumers a “joyful patchwork of contemporary cowgirl style”. Wilson, who won ‘Best Country Album’ at the 2024 Grammy Awards, is launching her first-ever fashion collection with a range for autumn/winter 2024 that celebrates the country spirit...

Fashion

Sanctuary Clothing signs licensing partnership with Li & Fung

Contemporary apparel brand Sanctuary Clothing is expanding its denim category after signing a licensing agreement with Hong Kong-based supply chain solutions partner Li & Fung Limited. The licensing partnership will see Sanctuary launching a new line of women’s premium denim, which will be produced and distributed by Li & Fung. The new premium...

Fashion

Denim Trends 2025: 'Indigo AI'

The denim trends presentation at the latest edition of sourcing fair Texhibition in Istanbul had a distinct subtitle - Indigo AI. Here, fabrics designed by artificial intelligence took center stage, showcasing the versatility and innovation that machine learning can bring to the fashion palette. More and more designers include these futuristic...

Fashion

Wrangler launches debut collection with Grammy-winning country singer Lainey Wilson

Denim brand Wrangler has launched its first collection with Grammy-winning country singer Lainey Wilson. Part of a multi-year partnership, the apparel collaboration sees Wilson work alongside Wrangler’s design time to create a collection for Fall/Winter ‘24 that reflects the brand’s Western heritage and her vision of contemporary cowgirl style....

Fashion

Levi’s teases collaboration with Beyoncé

It appears a Levi’s and Beyoncé collaboration is on the horizon. The US denim giant teased a potential partnership with the ‘Texas Hold ‘Em’ singer on its Instagram, where it shared the outline of a woman – vaguely resembling Beyoncé – on horseback. The image was accompanied by the caption “Introducing: A New Chapter”, igniting a frenzy among...

Fashion

Wrangler launches women’s Bespoke line

Denim specialist Wrangler has unveiled a new collection of women’s jeans designed by an all-female design team and utilising new fit technology. Dubbed ‘Bespoke’, the line consists of three cuts – bootcut, skinny and flare – and puts to use information and preferences of women themselves, who Wrangler said they asked as part of research helping...

Fashion |In Pictures

Filippa K unveils debut product designed by Anna Teurnell

Swedish fashion brand Filippa K has launched the first product designed by recently-appointed creative lead Anna Teurnell – the 90s stacked bootcut jeans. Teurnell, who joined the fashion brand in February following the departure of former creative director Liisa Kessler, has taken inspiration for her first product from the stretch denim of the...

Fashion

Wrangler to launch kidswear with Brand Machine Group

Denim brand Wrangler has announced a partnership with licensing house Brand Machine Group (BMG) to launch an exclusive kidswear line from autumn/winter 2024. In a statement, Wrangler said it would leverage BMG's expertise in design and production to launch a refreshed childrenswear collection that blends its iconic Western style with...

BusinessFeatured

Kontoor eleva perspectivas tras un segundo trimestre “mejor de lo esperado”

Madrid – Kontoor Brands, compañía propietaria de las marcas Wrangler y Lee surgida a modo de escisión de la multinacional VF Corporation como empresa especializada en moda denim, ha hecho públicos los resultados al cierre del segundo trimestre de su actual año fiscal de 2024. Periodo de tres meses finalizado a fecha del pasado 30 de junio, cuyo...