Denim news and archive

Juicy Couture returns to the spotlight with a denim rebrand

When Juicy Couture’s velour tracksuit first swept through early-2000s America, it did more than define an era, it embodied one. The rhinestone-studded logo, the pastel palette, the unapologetic glamour of it all captured a moment when fashion and celebrity culture were becoming inseparable. For a time, it was the uniform of an aspirational...

FeaturedMember

Business

Kingpins 2025: How trade conflicts and inflation are affecting the denim industry

In October, the SugarFactory event hall in Amsterdam, the Netherlands, traditionally turns indigo blue. Denim professionals and enthusiasts gather there for Kingpins, the leading denim trade show where new innovations and trends are presented. During the October edition, amidst the enthusiasm, there was also a sense of concern. How severely are...

Member

Business

Denim Deal launches clothing collection

At the Kingpins denim trade fair, the Denim Deal, a global coalition aiming to scale up the use of post-consumer recycled cotton (POCR), is presenting its first three circular denim collections. Participating fashion companies aim to demonstrate that circular denim is already ready-to-wear, according to the press release. This refers to material...

Retail

MUD Jeans celebrates anniversary with sustainable denim innovation

To celebrate its 12.5-year anniversary, MUD Jeans is launching a pair of jeans made from 55 percent Post-Consumer Recycled (PCR) cotton, sourced from collected used jeans. In a press release, MUD Jeans describes this as a breakthrough, since the typical proportion of recycled material in the industry is between 20 and 40 percent. The innovation...

Member

Business

Hemp denim: Fashion for Good aims to scale up sustainable alternative

Hemp has been praised in the denim industry for years, yet it has not been scaled up. Fashion for Good has announced a new project to investigate this issue. The project involves innovative start-ups and commercial partners such as Bestseller, C&A, Reformation, PDS Limited and Target. Two denim producers, Bossa from Turkey and Nice Denim from...

Member

Business

Denim company Cone Denim acquired by Artistic Milliners

A major deal in the denim industry has been announced. Artistic Milliners has acquired a majority stake in the US-based Cone Denim. The company acquired the stake from Elevate Textiles, according to a press release. The acquisition price was not disclosed. Cone Denim will retain its own identity under Artistic Milliners. The press release...

FashionPress Release

Levi’s® and Pixar celebrate 30 years of Toy Story with a Western-inspired collection

As the first computer-animated feature film, it forever changed the world of animation and captured the hearts of generations of fans. To celebrate this milestone, Levi’s® and Disney Pixar have joined forces for an exclusive collection. This collection showcases the adventurous, Western-tinged character of Woody and the playful spirit of Toy...

FeaturedMember

Business

Verifying green claims: A new benchmark for water usage in indigo dyeing

What makes an indigo dyeing process “sustainable?” And what is the average amount of water used to dye denim today? The answer is - we do not know as there has been no benchmark to date that compares processes of denim mills worldwide. There have been, however, water saving claims galore but again, without a benchmark, it is hard to gauge what...

Retail

EB Denim opens debut flagship store in Los Angeles

EB Denim has opened its first-ever retail store in Los Angeles, its native city. Located at 217 S La Brea Avenue, the new flagship location is set to serve as a home base for the brand, offering EB Denim’s denim collections, essentials, and seasonal drops. The store features the brand’s distinctive signature style, measuring more than 5,500...

Fashion

Mother partners with Chloe Fineman for capsule collection

Los Angeles-based fashion brand Mother has partnered with actress and comedian Chloe Fineman to develop a retro-inspired capsule collection. Working together with the “Saturday Night Live” cast member and her sister Emma Fineman, the capsule collection is said to be inspired by the spirit and energy of the 1960s. The Chloe x Mother collection...

Retail

Urban Outfitters partners with Levi's for second On Rotation in-store experience

Urban Outfitters has partnered with denim brand Levi’s to launch the second season of its immersive in-store experience, On Rotation. An ever-evolving retail concept, the new destination offers a mix of Levi’s iconic styles through the lens of UO’s unique perspective. Available online and in five select Urban Outfitters locations until September...

Fashion

Paige marks 10th anniversary of Transcend with special campaign

California-based fashion brand Paige is celebrating the ten-year anniversary of Transcend, its signature men’s denim fabric, with the launch of a special campaign. Marking the first-ever campaign dedicated to the Transcend fabric, the brand initiative includes a short film series, shot and produced by Russell Tandy, that takes a closer look at...