• Home
  • Tags
  • denim

denim news and archive

Fashion

Frame Denim launches virtual shopping

American fashion brand Frame, best known for its denim, has partnered with virtual shopping platform Hero to launch virtual shopping for customers online. According to the brand, the new virtual service has grown Frame’s average order values by 61 percent. Customers can chat and have live video consultations with Frame stylists. Stylists are...

Apr. 15, 2021

Fashion

Denim innovations: How brands are cleaning up the industry

The denim industry, as a part of the wider textile industry, which is one of the most polluting industries in the world, has come a long way since Levi Strauss developed its first pair of blue jeans for gold miners in the San Francisco area in 1873. Note that the first Levi’s blue jeans were reserved for men. Women had to wait until the next...

Apr. 14, 2021

Fashion

Levi’s promises to fight against controversial new voting laws

Jeans are the most democratic garment in our closet, worn by presidents and Amazon workers, tech nerds and suburban moms, Albert Einstein and Bruce Springsteen. And Levi’s, with their history of outfitting working class heroes––cowboys, lumberjacks, railroad workers––in search of their own American Dream, are arguably the most democratic of...

Apr. 14, 2021

Business

Soorty launches organic cotton initiative

Pakistan’s largest vertically integrated denim company, Soorty has launched an organic cotton initiative in partnership with WWF Pakistan and the Department of Agriculture Extension, Balochistan, along with support and input from the Laudes Foundation. The Soorty Organic Cotton Initiative (SOCI) aims to create an “organic cotton revolution”...

Apr. 6, 2021

Business

Soorty’s bid for sustainable investments: “The business will follow”

Soorty, Pakistan’s largest vertically integrated denim company, continues to reinforce its commitment to sustainable fashion production. In comments for FashionUnited, the company explains that “The innovation and bid for sustainability is a long term investment which does not guarantee immediate business and revenue growth however it is a...

Mar. 26, 2021

Fashion

Gap introduces most sustainable collections to-date

American retailer Gap has launched its most sustainable capsule collection to date, featuring everyday essentials across adult, teen, kids, and babyGap. Building upon the brand’s 2016 Gap for Good commitment to use less water and more sustainable materials, the ‘Generation Good’ capsule is made of organic and recycled fabrics and has been...

Mar. 23, 2021

Fashion

Belstaff collaborates with Blackhorse Lane on sustainable denim

Belstaff has launched a sustainable denim capsule collection with London-based atelier Blackhorse Lane, who manufacture selvedge and organic raw denim garments with a focus on sustainability. The capsule has been designed and manufactured with Belstaff’s brand ethos ‘Built for Life’ at the forefront and features denim jeans, jackets, for men and...

Mar. 11, 2021

Fashion

Closed and Candiani team up for biodegradable stretch denim collection

German fashion brand Closed has teamed up with Italian denim mill Candiani for a 100 percent degradable denim collection. The capsule collection, which comprises jeans and jackets for both women and men, is made using organic cotton and biodegradable stretch yarn Coreva, which is developed by Candiani. Traditionally metal buttons and studs have...

Jan. 19, 2021

Fashion

Frame Denim launches capsule collection via Tmall & Lane Crawford

Frame Denim has created a limited-edition collection in honor of Lunar New Year. Featuring motifs such as oxen emblazoned on sweatshirts and wishes for good fortune, as well as denim playfully decorated with bright patches. This capsule and its retail strategy represents the Frame's efforts to engage a larger global audience, as it reaches the...

Jan. 18, 2021

Retail

Wrangler announces its first launch in China via Tmall

Kontoor Brands has launched its Wranger label in China for the first time, through a new partnership with Alibaba's Tmall e-commerce platform. Wrangler's product lines are now available for purchase via Tmall. The company has had its sights set on expanding to Chinese retail for over a year; in a press release, Kontoor said that it has...

Dec. 17, 2020

Fashion

Levi's teams with Farm Rio on Brazilian-inspired collection

Levi's has teamed with Brazilian brand Farm Rio to launch a collaborative line inspired by cultural movements and nature. The two brands have created a collection that brings together the tropical color scheme and inspirations of Farm Rio with Levi's iconic denim styles. The collection features 16 pieces, including trucker jackets, ribcage...

Dec. 4, 2020

Retail

Universal Standard hosts denim drive for Cyber Monday

Universal Standard is keeping its tradition of turning Cyber Monday into a platform to encourage recycling. The retailer is hosting a denim drive between the day of the online sales event through December 6, encouraging customers to recycle a pair of jeans in return for a discounted new pair. Customers who wish to participate may recycle a pair...

Nov. 30, 2020