Denim Premiere Vision news and archive

Denim Première Vision to focus on sustainability and new talent

Denim Première Vision, the leading event for the international denim industry, will take place on May 20 and 21 at Superstudio Più on Via Tortona in Milan. The ninth Milan edition, under the patronage of the Municipality of Milan, will present the autumn/winter 27-28 trends. It will also highlight strategic partnerships with Istituto Marangoni...

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Denim Première Vision expands educational focus ahead of Milan return

Denim Première Vision will return to Milan’s Superstudio Più on May 20 and 21, 2026, marking the ninth Milan edition of the international denim trade event. Held under the patronage of the Municipality of Milan, the show will bring together more than 60 exhibitors from across the global denim supply chain, with strong participation from Italy...

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Exploring denim trends and education at Denim Première Vision Milan

Denim Première Vision Milan 2026 will return to Superstudio Più on May 20–21, bringing together industry professionals, educators and students to explore developments shaping the global denim sector and upcoming Autumn/Winter 2027–28 trends. Held under the patronage of the Municipality of Milan, the ninth Milan edition aims to combine sourcing,...

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Denim Première Vision returns to Milan on May 20 and 21

The upcoming edition of Denim Première Vision will focus on new talent through a partnership with Istituto Marangoni. The event is scheduled for May 20 and 21 at Superstudio Più in Milan's Via Tortona. Two months after the passing of Adriano Goldschmied, a constant presence at the trade show, the event will dedicate a tribute to the “godfather...

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Denim Première Vision Berlin put jeans at the forefront of FW24/25 fashion

From May 31 to June 1, Denim Première Vision (Denim PV) in Berlin showcased the work of denim professionals: expertise, FW24/25 trends, and environmental awareness came together to meet the demands of the fashion market. On Wednesday, May 31, at 10 am, Denim Première Vision opened its doors. This time the show (which has already touched down in...

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Denim Première Vision postpones Milan event

Denim Première Vision, which organizes events for professionals in the international fashion and textile industry, has announced that its Milan trade show, originally scheduled for June 10 and 11, will not be happening in light of the ongoing Covid-19 crisis. Instead, the Milan edition has been postponed until May 26 and 27, 2021. “We need to be...

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Denim Première Vision heading to Berlin

Denim Première Vision has confirmed the locations for the 2020 editions, and the trade show will take place in Milan and Berlin. The announcement followed a successful London edition in December 2019, where the event was described by organisers as being a “successful” and “dynamic” edition and expressed that its “roving concept” was attractive...

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Denim Première Vision celebrates second successful London edition

Denim Première Vision has celebrated a “successful” and “dynamic” edition after returning to London for the second time. The trade show, which ran between 3 and 4 December at Printworks London, saw almost 2,000 international visitors from 43 countries and 97 exhibiting companies descend on the London capital to showcase the latest trends and...

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Denim Première Vision in London a “resounding success”

Organisers of Denim Première Vision, which took place in London from December 5 to 6, has claimed that it was a “resounding success” with visitor numbers up 17 percent on November 2017. The denim trade show was visited by 2,344 visitors stated organisers, of which, 53 percent were international, coming from 54 countries, confirming the...

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Denim Première Vision heading to Milan

Denim Première Vision, which took place for the first time outside Paris in London earlier this month, is on the move once again, heading to Milan for its next edition in June, before returning to London next December. The move is part of the show’s new strategy to position itself as an “itinerant international event,” which will see it...

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Denim Première Vision coming to London

Denim Première Vision has announced that it is changing the show format to include plans to alternate its location between Paris and another European city, with London being the first location chosen to host the trade show in December 2018. The trade show, which was launched 10 years ago, has been overhauled to take into account the needs of the...

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'Smart' denim promises touchscreen tech clothes

A young man in a white t-shirt pulls on a dark blue denim trucker jacket, tucks his smartphone in an inside pocket and puts in-ear headphones in his right ear. He mounts a fixed-gear bike with flat, slightly curved wide handlebars. Riding through the streets of San Francisco, he occasionally taps or swipes his right hand over the left cuff of...