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DSW unveils repositioning, with refreshed brand platform and store format

Designer Shoe Warehouse (DSW) has unveiled a widespread rebrand of its business as it looks to reposition itself in a post-pandemic world. Following the new tagline, ‘Let Us Surprise You’, the refresh reflects what the brand says is a “significant evolution”, shown in the reimagining of both its in-store and digital experiences. The...

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Sarah Crockett to join as DSW’s chief marketing officer

Designer Brands has named Sarah Crockett to the role of chief marketing officer (CMO) of DSW Designer Shoe Warehouse effective June 6, 2024. Reporting to DSW President Laura Denk, Crockett will be responsible for overseeing the planning, development and execution of all marketing and advertising initiatives for the company’s nearly 500 US store...

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