Digital Fashion news and archive

PFW: FabriX exhibition at the Palais de Tokyo merges fashion and digital art

During Paris Fashion Week in September 2025, the exhibition “Fashion Meets Future: Designing Tomorrow, Defining Today” brings together fashion designers (Kevin Germanier, AlainPaul, Caroline Hu and Didu) and artists specialising in digital creation. The aim is to create a bridge between contemporary fashion creations and digital art. The...

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New petition in the UK seeks protection for models against unauthorised use of AI

A new petition has been launched in a bid to protect models from the unauthorised use of artificial intelligence (AI). The fast-growing technology, which remains largely unregulated, has raised concerns over its potential to exploit a model by creating their likeness without their permission. Established by the British Fashion Model Agents...

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G2 and Smiley tap into Gen Z’s gaming-fashion nexus with collab

In an era where digital identity holds as much sway as physical presence, esports giant G2 Esports and the iconic pop symbol Smiley have joined forces to launch a limited-edition capsule collection targeting a generation where gaming and fashion increasingly overlap. The collaboration marks a first for Smiley, both in the esports space and in...

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Brunello Cucinelli: Revenue up 10.2 percent in first half

Brunello Cucinelli Spa has reviewed the preliminary revenue figures for the first six months of the year. Revenues totalled 684 million euros. This represents a 10.2 percent increase at current exchange rates (10.7 percent at constant exchange rates) compared to the first half of 2024. Across geographical areas, the Americas saw an 8.7 percent...

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DressX launches first Roblox game together with Puma

Digital fashion retailer DressX has launched its first game on metaverse platform Roblox, together with partner Puma. The game called DressGo will allow players to dress up their avatars, participate in styling challenges and build personalised wardrobes by collecting items of varying rarity. Via a mystery box system, players can unlock looks...

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CLO Virtual Fashion acquires digital materials provider Swatchbook

CLO Virtual Fashion, the parent company of 3D fashion design software CLO, has acquired Swatchbook, a digital materials solutions provider. Through the takeover, CLO said it is now positioned “as the largest digital fabric database company in the world”. The deal between the two companies builds on an existing relationship that the duo first...

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Hannah Martin unveils video game jewellery collection

British jewellery designer Hannah Martin has teamed up with French independent video game developer Sandfall Interactive and video game publisher Kepler Interactive to create conceptual digital jewellery pieces inspired by the character of Clair Obscur: Expedition 33 role-playing video game. Martin has designed five digital jewellery creations...

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Hermès to form an Artificial Intelligence Governance Committee

Data, retail tools, automation of logistics processes, and decision-making support are the main areas in which Hermès uses artificial intelligence (AI). The Parisian group, questioned by a shareholder ahead of the general meeting held in the French capital on Wednesday, April 30, discussed its relationship with AI and future developments. “AI is...

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Nike faces five million dollar lawsuit over closure of crypto business

Nike is facing a proposed class action lawsuit in regards to the closure of its cryptocurrency business, RTFKT. Plaintiffs in the case are accusing the sportswear giant of leaving them with significant losses after the platform’s shuttering caused demand for their non-fungible tokens (NFTs) to wane. Filed with the Eastern District of New York,...

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Institute of Digital Fashion launches first creators fund

The Institute of Digital Fashion (IoDF) has launched its first financial support programme for next-generation creatives as it looks to help promising individuals navigate the current complexities of the present economy. Designed to be an open call to individuals creating in any media and format, the ‘IoDF Creators Fund’ intends to “break down...

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The human cost of digital disruption in fashion

In a move that is reverberating through the creative economy, H&M's recent pivot towards digital model twins and AI-generated imagery signals a profound shift in how fashion presents itself to the world. This technological evolution, while inevitable, carries significant implications for an industry built on human craftsmanship and artistic...

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Roblox teams up with Japan’s Bunka Fashion College on digital fashion course

Metaverse platform Roblox has unveiled the inaugural graduate collections from a collaborative project with Tokyo-based Bunka Fashion College, for which it has operated a Digital Fashion Programme, made in partnership with Dentsu Group. The virtual fashion items and accessories the participating students designed have been displayed in an...