Digital Fashion news and archive

How N4XT Experiences is reimagining Los Angeles Fashion Week for the future

Los Angeles Fashion Week (LAFW) recently concluded its third season following its return to the scene since changing ownership and post-pandemic. This edition showcased SS25 collections from local and emerging talent alongside established New York names, with Theophilio and Sergio Hudson making a return. Continuing to evolve under the hand of...

Business

Meta reveals augmented reality glasses, Orion

Meta, always at the forefront of innovation, has once again revolutionised the digital world by unveiling its augmented reality (AR) glasses, Orion. Revealed at its Meta Connect conference, this device could one day replace smartphones, and has the potential to open up new perspectives for the fashion sector. By combining the latest advances in...

Retail

Poshmark partners with Coachtopia and EON for seamlessly online resale

Poshmark has partnered with Coachtopia and EON, a leader in Digital ID technology, for the resell of Coachtopia items via the online resale marketplace using the Coachtopia product’s unique Digital Passport. The new partnership builds Coach’s and EON’s collaboration and sees products from Coachtopia, a sub-brand from Coach that focuses on...

Fashion

Coach steps into Roblox and Zepeto metaverses

US fashion brand Coach has entered metaverse platforms Roblox and Zepeto as part of its ongoing ‘Find Your Courage’ campaign, dedicated to aiding users in the exploration and discovery of their identities. Through the initiative, and via the two platforms, users will be able to access digital iterations of Coach’s spring 2024 collection, in what...

Fashion Featured

CFDA/Vogue Fashion Fund partners with mobile styling game

The CFDA/Vogue Fashion Fund, which supports the next generation of American fashion talent, is partnering with new mobile fashion styling game Fashion League. The free-to-play mobile game from Finfin Play AG created by Theresia Le Battistini will debut during New York Fashion Week in September. It blends fashion, inclusivity and e-commerce and...

Fashion Featured

Mango debuts first AI-generated campaign

Forget for one moment the complex interplay between technological advancement and traditional creative processes in the fashion industry, and have a look at Mango’s first AI-generated campaign. The Spanish high street giant has shrugged off any concerns about AI potentially homogenising fashion imagery, unveiling an AI-generated campaign for its...

Fashion |Beauty

E.l.f. Beauty launches commerce on Roblox

E.l.f. Beauty has expanded its collaboration with Roblox to become the first beauty brand to test real-world commerce on the virtual universe platform. In a statement, the beauty brand said the move would further its mission to bring the best beauty to every eye, lip and face, while continuing to engage with its “vibrant and growing Roblox...

Retail

Walmart launches influencer-curated virtual shopping platform, Walmart Realm

Walmart has launched a new immersive online shopping platform designed to gamify consumers' shopping journeys. Dubbed Walmart Realm, the virtual platform features three different shopping environments that are driven by social trends and curated by social media influencers. The online shopping ‘realms’ include the underwater world of So Jelly,...

Fashion

Ffface.me launches world's first semi-digital jeans collection

Innovative tech studio Ffface.Me has launched the world’s first-ever semi-digital jeans collection. In addition to the unique jean designs, this collection provides customers with exclusive digital features accessible via QR code scanning, an innovative approach that lets wearers generate distinctive and standout content for their social media...

Fashion

Reebok launches AI fashion experience on Instagram

Sportswear brand Reebok has unveiled a custom AI fashion experience on Instagram designed to expand the boundaries of sneaker culture by putting new technology into the hands of everyday consumers. The ‘Reebok Impact’ experience allows consumers to create AI-infused, custom digital sneakers by sending one of their photo memories via Instagram DM...

BusinessFeatured

Case law: How protected is a brand in the metaverse?

In a rapidly digitising world, protecting brands is becoming increasingly complex and essential, even alongside the rise of the metaverse. With the evolution of technologies such as virtual reality (VR), the metaverse is becoming a new arena in which companies need to establish and protect their brand identity. What exactly is the metaverse and...

Fashion

Thomas Sabo partners with fashion game Pocket Styler

Jewellery brand Thomas Sabo has teamed up with digital fashion game Pocket Styler to launch its first jewellery and accessories collection both in physical stores and in the virtual world. The 50-piece collection includes jewellery, sunglasses and watches and allows fans “to shop the look in real life and dress their online avatar in the very...