• Home
  • Tags
  • Digital Marketing Institute

Digital marketing institute news and archive


Brands increase digital marketing spend, despite fall in revenue

Over two-thirds of businesses have seen a decrease in revenue since the start of the pandemic, according to a survey conducted by the Dublin-based Digital Marketing Institute (DMI). It comes as no surprise as brands and retailers, especially smaller businesses, have decreased their overall marketing spend and are channeling their advertising...

Jul 1, 2020