Digital Showroom news and archive

Will buyers be traveling for fashion week?

It is surreal to think the next fashion cycle is but a mere three weeks away. As New York fashion week leads the international calendar on 14 September, the latest update from the Council of Fashion Designers of America (CFDA) informs some NYFW designers will stage physical shows, albeit limited to audiences of 50 persons. London, Milan and...

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Modefabriek survey indicates strong investment on digital showrooming pre Covid-19

A survey amongst 216 exhibiting fashion companies at the ModeFabriek trade show in January 2020 was commissioned by Colect.io to gain insight into the use of digital solutions by the B2B sector and wholesale side of the business. This was weeks before markets went into lockdown and Covid-19 related restrictions were put in place across Europe. “...

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Will digital showrooms save fashion's wholesale brands?

Back in January, the Copenhagen trade show CIFF introduced its first digital showroom. The initiative received little fanfare at the time, but as the unfolding pandemic crisis has halted the global fashion industry’s events, the concept of the digital showroom may just about save the season. In partnership with online showroom Ordre, CIFF...