Digitalisation news and archive

A visit to C&A's flagship factory in the heart of Europe

C&A is producing clothes in Germany again. The fashion giant sees its jeans factory in Mönchengladbach as a blueprint for the future of production in the heart of Europe. Are they setting a trend for the apparel industry? FashionUnited took a multimedia exploration into the factory. There is an atmosphere of new beginnings at C&A's new denim...

Business

Fashion Friday: COVID-19 drives digitalisation of fashion brands in Eastern Europe

This month’s Fashion Friday podcast series by Euromonitor International analyses the impact of digitalisation of fashion brands in Eastern Europe. Euromonitor International · Fashion Friday: Accelerating the Digitalisation of Fashion Brands in Eastern Europe Digitalisation became a part of Eastern European fashion brands’ strategy a few years...

RetailFeatured

Why Gen Y & Z continue shopping despite crisis

Closed stores and strict hygiene measures are the images that have gone around the world since the outbreak of the coronavirus pandemic. Even though stores have reopened in many places, full purchasing power has not yet returned. However, the internet generation does not seem to be affected by this and continues to go on shopping sprees, online...