Draup news and archive

‘Stronger together’: Tribute Brand acquires digital fashion fashion platform, Draup

Digital fashion platform Tribute Brand has announced the acquisition of its industry peer, Draup, as part of efforts to build up and develop a new digital wearables platform, dubbed ‘fashion.fun’. The decision to snap up Draup came as a response to the waning demand for both the metaverse and luxury brands, Tribute Brand said in a release, which...

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Fashion

Draup launches with mission to challenge perceptions around digital fashion

The highly-anticipated Draup has finally launched, bringing with it a mission of maximising the value of digital fashion and shifting perceptions around the sector. The platform allows users to buy ‘ownable’ digital fashion from a curated selection of designers, showcase the purchased pieces through virtual wardrobes and cross-platform...

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Business|Interview

Soon-to-be-launched marketplace Draup hopes to maximise the value of digital fashion

There is no denying that digital fashion is continuing to strongly cement its place in the fashion industry. However, the virtual world is still under constant development, a process that has been left in the hands of the few who have put it upon themselves to build the space up in a responsible manner. “Because we are so early, every platform...