Drone news and archive

PrettyLittleThing shoots campaign entirely using a drone

Fast-fashion e-tailer PrettyLittleThing has collaborated with Australian-based creative agency, Komodo, to shoot its new campaign entirely using drones, in what it is calling the future of fashion shoots in a Covid-19 world. The coronavirus pandemic has led to brands needing to find new creative ways in order to reach their customers, due to...

Retail

Amazon testing drone delivery in the UK

London - As US online giant Amazon was denied regulatory approval for its flying drones in America, the company has decided to look elsewhere for the trial of its Amazon Prime Air delivery service, namely the UK, the Netherlands and Canada. Jeff Bezos, founder and Chief Executive Officer at Amazon confirmed that the company had being testing...