E.l.f. Cosmetics news and archive

E.l.f. Cosmetics launches beauty shopping app for Apple Vision Pro

Beauty brand E.l.f. Cosmetics has launched one of the first beauty shopping apps for Apple’s new spatial computer Vision Pro, which aims to blend “digital content with the physical space around you”. The “Your best E.l.f.” VisionOS app includes features designed specifically for Apple Vision Pro’s three-dimensional (3D) user interface that users...

Fashion |Beauty

E.l.f. Cosmetics launches first-ever Bitmoji Beauty Drop

E.l.f. Cosmetics has partnered with Snapchat to launch its first-ever Bitmoji Beauty Drop to promote its O Face Satin Lipstick. For 24 hours only, E.l.f. Cosmetics will be offering Snapchat users in the UK and the US the chance to claim a free lipstick for their Bitmoji. E.l.f Cosmetics’ O Face Satin Lipstick Bitmoji ads will appear in between...

Fashion |Beauty

E.l.f. Cosmetics airs first TV commercial during Super Bowl

Beauty brand E.l.f. Cosmetics tapped actress Jennifer Coolidge to star in its first-ever TV commercial, which debuted during the Super Bowl in the US. The TV advert, co-written by ‘The White Lotus’ creator Mike White, celebrated the beauty brand’s best-selling Power Grip Primer, which has become a viral hit on TikTok for its ability to grip...