East 42nd news and archive

EAST 42ND launches at John Lewis & Partners online, unveiling AW25 collection this July

One of the most closely watched names in contemporary womenswear, EAST 42ND will debut online with John Lewis this July, unveiling a curated edit from its Autumn/Winter 2025 collection. Known for its refined take on wardrobe staples, the launch marks a milestone in the brand’s UK growth strategy. Designed for women negotiating busy, multifaceted...

Fashion Partner Content

Donovan Pascal on taking EAST 42ND from street to catwalk and why empowering women through fashion matters

What happens when a designer with an eye for street style, a love of mixing relaxed street style with tailored silhouettes, and a belief in gender equality sets out to create a new fashion label? You get EAST 42ND! At the heart of the new label, EAST 42ND, is Donovan Pascal, a London-based designer whose career spans over three decades and...

Fashion Partner Content

EAST 42ND builds on the Autumn/Winter 2025 collection success with global expansion

EAST 42ND is accelerating its international growth following the successful launch of its Autumn/Winter 2025 collection. Showcased in Paris, Canada, the US, and Germany earlier this year, the collection received strong demand from buyers and retailers, reinforcing the brand’s reputation for effortlessly elevated fashion. Now stocked in the...