Eddie Bauer news and archive

Eddie Bauer shifts to digital-first strategy amidst retail operator bankruptcy filing

Iconic American outdoor brand Eddie Bauer has entered a transformative period characterized by a strategic bifurcation of its business model. While the brand’s intellectual property (IP) owner, Authentic Brands Group (Authentic), accelerates a high-performance digital and wholesale strategy, the company’s North American retail operator has filed...

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Eddie Bauer North American retail division enters Chapter 11 for liquidation or sale

Bellevue-based outdoor retailer Eddie Bauer has initiated voluntary Chapter 11 bankruptcy proceedings in the US Bankruptcy Court for the District of New Jersey. The filing is specifically limited to the company's North American brick and mortar operations, which include retail and outlet stores across the US and Canada. The company has entered...

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Eddie Bauer store operator reportedly set to file for bankruptcy, affecting 200 stores in US

Eddie Bauer is said to be preparing to file for bankruptcy and shut down its 200 North American stores, according to sources at WWD. The outdoor brand’s store operations are owned by Catalyst Brands under license from brand owner Authentic Brands Group, which would indicate that the broader Catalyst Brands business would not be affected. The...

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Eddie Bauer preps for growth as Authentic taps e-commerce and wholesale partner

The parent company of Eddie Bauer, Authentic Brands Group, is prepping the brand for global growth through the appointment of Outdoor 5, LLC (Oved). The licensing firm will oversee the brand’s e-commerce and wholesale operations, as well as its design and product development in the US and Canada. Catalyst Brands will retain responsibility for...

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Eddie Bauer reveals new brand identity as part of evolution strategy

American outdoors brand Eddie Bauer has unveiled a global rebrand under a new brand evolution strategy, led by its current chief executive officer Tim Bantle. Bantle, who has now been at the helm of the retail chain for one year, had previously set about leveraging Eddie Bauer’s long-standing DNA, with the mission to adapt its identity in a bid...

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Authentic Brands Group's acquisition strategy: A look at the past five years

The American Authentic Brands Group (Authentic) is becoming an increasingly important player in the fashion industry, partly thanks to the various acquisitions it has made in recent years. The group seems to be pursuing a buy-and-build strategy and already has more than 40 brands in its portfolio. If you have lost track of all recent...

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Eddie Bauer names new CEO

The Sparc Group has announced the appointment of Tim Bantle as chief executive officer of its brand, Eddie Bauer. Bringing two decades of experience to the team, Bantle has been tasked with charting the next phase of the outdoor brand’s growth journey. Namely, he will be overseeing the label’s mission of reaching a broader audience, while...

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Eddie Bauer plans expansion in Japan

US leisure and outdoor brand Eddie Bauer is planning to expand in Japan. Therefore, the US fashion and media group Authentic Brands Group LLC (ABG), which acquired the brand last year, and Japanese retail group Itochu have entered into a partnership, as announced on Wednesday. Together, they aim to open the first freestanding Eddie Bauer stores...

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Outdoor brand Eddie Bauer launches resale through Arrive partnership

US outdoor brand Eddie Bauer has launched a resale service through an extended partnership with full-service technology and reverse logistics company Arrive. The new (Re)Adventure program allows Eddie Bauer customers to buy second-hand, refurbished items at lower costs or rent popular products. “Arrive has been an incredible partner for Eddie...

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Eddie Bauer taps Christopher Bevans as new creative director

US outdoor brand Eddie Bauer has appointed Christopher Bevans as its new creative director. Bevans is a seasoned designer, having worked at companies including Nike, Yeezy, Billionaire Boys Club, 361 Sportswear, and Head. In 2015, he founded his own men’s sportswear brand, DYNE, and in 2017 won the Woolmark Innovation Prize and was named a...

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Eddie Bauer launches creator content platform

Outerwear company Eddie Bauer has launched a content platform dedicated to the brand’s creator community with the goal of empowering customers “to have meaningful outdoor experiences”. Eddie Bauer Stories, which is live through the brand’s main website, will feature user-generated, brand and archival content. As part of the launch, Eddie Bauer...

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Eddie Bauer reveals sustainability plans for core categories

As part of the Sparc Group, Eddie Bauer has announced new benchmarks to improve the brand’s sustainability practices for its product categories, including apparel and gear. The roadmap supports the label’s mission to preserve national resources and environmental considerations, in reference to its buyer group of outdoor enthusiasts. Developed in...