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Alexa Chung on launching her label: ‘Shit got real pretty quickly’

Most industry insiders argue that it was only a matter of time before Alexa Chung - tv presenter, model and allround British celebrity darling - launched her own fashion label. But for Alexa Chung, the journey from model to tv presenter to designer muse and now creative director was not as smooth as you may think. “It was a bit of a shock...

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