Edwin van den Hoek news and archive

Menswear SS27 according to Edwin van den Hoek: 'A focus on the man'

According to Dutch trend forecaster Edwin van den Hoek, understanding the menswear landscape for summer 2027 requires starting with the body. This refers not to the one on the catwalk, but to the real male physique. Like the female form, it is facing increasing scrutiny; it is being studied, idealised and polished. This 'male gaze' is also...

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From macho to corsages: The changing face of masculinity in AW26

While a few seasons ago the rise of a softer, and perhaps more feminine, image for menswear was clearly visible, there are now also clear trends that opt for the traditional image of masculinity. This was evident from the trend seminar for the AW26 season, presented by forecaster Edwin van den Hoek. Think, for example, of the focus on fitness...

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Newcomers and golden oldies in men's fashion: These are the FW25 trends according to Edwin van den Hoek

The currently unpredictable weather may have been a blessing in disguise for trend forecaster Edwin Van den Hoek, who presented his FW25 trends predictions to hundreds of fashion professionals at an event in Amsterdam, the Netherlands. Here, while the sun has intermittently shown its face, Van den Hoek showed that the winter of 2025 has a lot to...

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Ergonomics, feminine tones and over-the-top outfits: Menswear SS25 according to Edwin van den Hoek

The right-wing turn the Netherlands took in the elections on 22nd November did not escape anyone's attention. The fact that Geert Wilders' party, PVV (Partij voor de Vrijheid), emerged victorious with 37 seats (for now), is being noticed all over Europe and even reached US media. It is therefore no surprise that Dutch trend forecaster Edwin van...