Ego news and archive

Ego launches debut activewear range

Footwear and clothing brand Ego has launched its first-ever activewear range as it continues to expand its product offering to become a “one-stop-shop” for its customers. The 23-piece ‘Active by Ego’ collection features mix-and-matched, style-led pieces designed with “ultimate comfort and functionality,” including high quality, breathable...

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Business

Inspecs Group acquires Ego Eyewear

Bath-based group Inspecs has completed the 100 percent acquisition of Ego Eyewear Limited, a design and licensing company for premium fashion brands. Agreed upon for an initial consideration of 6.175 million pounds, the acquisition will also include Ego’s operating subsidiaries and design houses in Sweden and Hong Kong. The company uses...

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Fashion

Ego launches first clothing collection

Footwear brand Ego has launched a debut clothing collection with LA-based influencer Stassie Karanikolaou, better known as Stassie Baby, who has more than 10 million Instagram followers. Stassie Ego is the Manchester-based brand's first head-to-toe offering, featuring an 18-piece clothing collection alongside eight pairs of shoes and five...