Ellen MacArthur Foundation news and archive

H&M Foundation supports Ellen MacArthur’s circular Fashion ReModel with$15 million

The H&M Foundation, the non-profit organization from the Swedish fashion giant, has given 15.4 million dollars to the Fashion ReModel, a demonstration project that seeks to offer viable commercial alternatives to producing new garments by showcasing how revenue can be generated through rental, repair, resale, and remake models. A philanthropic...

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Ellen MacArthur Foundation and leading brands start The Fashion ReModel to pursue a circular approach

How to make money in fashion without making new clothes? That is ultimately the question that needs to be solved by the industry in view of the current take-make-waste models that churn out 100 billion (!) pieces of new clothing each year only to be discarded after a few wears. The Ellen MacArthur Foundation has announced a new initiative called...

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New report details improvements in Jeans Redesign participants

A new report by the Ellen MacArthur Foundation has outlined a series of industry improvements by the companies and brands participating in its Jeans Redesign project. Initially launched by the foundation in 2019, the initiative provided a minimum bar to design and make garments in line with circular economy principles, offering guidelines...

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Ellen MacArthur Foundation continues partnership with CNMI's Sustainable Fashion Awards

For the second year running, the Camera Nazionale della Moda Italiana (CNMI) has maintained its partnership with the Ellen MacArthur Foundation for the Award for Circular Economy as part of its Sustainable Fashion Awards. The foundation will also continue to serve as chair of the jury, a role through which it looks to bring a circular economy...

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Ellen MacArthur Foundation launches database for circular startups

The Ellen MacArthur Foundation is beginning the roll out of the full version of its circular startup database, designed to help businesses explore startups and drive the acceleration of the circular economy. On ‘The Circular Startup Index’, 500 brands that are a part of the foundation’s community are already featured across a range of sectors,...

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Ellen MacArthur Foundation and Carbios to collaborate on plastic waste solutions

The French biochemistry company Carbios has joined Ellen MacArthur’s Circular Economy Network with the collaborative intention to further accelerate a circular economy in the fashion industry. Carbios specialises in enzymatic bio recycling and biodegradability, striving to reinvent the life cycle of plastics and textiles. A favourable common...

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Gucci joins Ellen MacArthur Foundation as a strategic partner

Italian fashion house Gucci has announced a new strategic partnership with the Ellen MacArthur Foundation to accelerate its vision of a circular economy and regenerative agriculture for the future. Ellen MacArthur Foundation is a charity committed to creating a circular economy that delivers better outcomes for people and the environment and...

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How the Jeans Redesign Project is changing the industry one pair of jeans at a time

Now boasting a total of 100 participants from across the globe, including the likes of H&M, Chloé and Tommy Hilfiger, and aiding in the production of over half a million sustainably created pairs of jeans, the Jeans Redesign project is continuing to grow its mission of pushing the industry towards a circular mindset in denim manufacturing....

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Marks & Spencer reveals denim collection as part of Redesign Project

UK department store retailer Marks & Spencer has unveiled a denim collection designed as part of the Ellen Macarthur Foundation’s Jeans Redesign Project. This will be the retailer’s first denim line produced to meet the guidelines of the project, which it joined back in February 2021, implementing recycled content, safe chemistry, material...

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Valuence becomes first Japanese resale business to join Ellen MacArthur Foundation

Valuence Holdings has announced it has joined the Ellen MacArthur Foundation’s Network, to demonstrate the group’s commitment to the strengthening of the circular economy. The Japan-based firm, which operates in a multitude of business categories including retail, real estate and technology services, has adopted ‘resue’ as one of its core...

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Circular business models offer a 700 billion US dollar opportunity

New research from the Ellen MacArthur Foundation reveals that circular business models, in sectors such as rental and resale, have the potential to grow from 3.5 percent of the global fashion market today to 23 percent by 2030, representing a 700 billion US dollar opportunity. Currently, the rental, resale, repair, and remaking sectors are...

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Fashion's green future of seaweed coats and mushroom shoes

Paris - From making algae-sequin dresses, dyeing clothes with bacteria to planting trackable pigments in cotton, an emerging tide of technological innovations offers the fashion industry a chance to clean up its woeful environmental record. Change is urgently needed, since the industry consumes 93 billion cubic metres of water per year, dumps...