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Emello news and archive

Retail|Interview

Emello opens debut physical retail space in Selfridges

British luxury womenswear brand Emello, which launched in October 2025 with its "quiet luxury" seasonless wardrobe essentials, has opened its first physical retail space in Selfridges, as it looks to “deepen connections beyond digital interactions”. Emello is available at Selfridges London, located near the denim studio on the third floor, and...

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Fashion |Interview

Emello founder discusses building a brand “built on intention”

New British luxury womenswear brand Emello is looking to take a slice of the competitive loungewear market with its elevated take on the category, with a focus on timeless silhouettes crafted for “modern women designed by women”. Founded this year by Victoria Price, alongside co-chief executive and buying director Ashley McPherson, Emello is...

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