Entrupy news and archive

Counterfeiting: Goyard's exclusivity attracts counterfeiters

Artificial intelligence authentication platform Entrupy has published its new State of the Fake report. Similar to the results published in 2025, this year's report shows Louis Vuitton as the brand with the highest volume of counterfeit products. It is followed by Gucci, Prada, Chanel and Dior. The enthusiasm for the Louis Vuitton monogram...

Featured

Retail

Louis Vuitton is the most counterfeited luxury brand, according to new report

Counterfeits have been a sharp thorn in the side of luxury fashion houses for decades. Dating back to ancient Roman times, counterfeiting within the fashion industry underwent a surge of popularity in the late 1970s, thanks to the rise of designer jeans. With several copycats trying to mark and sell duplicated designs and styles for a fraction...

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Business

How TikTok is disrupting the luxury handbag market

A curious phenomenon is unfolding on TikTok, where videos of “luxury handbags” straight from Chinese factories are racking up millions of views. On the surface, these clips are merely the latest in a long line of viral content. But beneath the algorithm-driven virality lies a more disquieting reality for the global fashion industry:...

Fashion

AI can detect if a luxury item is fake

Articifical Intelligence (AI) can now detect if your luxury handbag is a counterfeit. Entrupy, a technology service founded in 2012, uses AI to authenticate luxury goods and sneakers in the resale market. Their tool is employed by hundreds of vintage resellers and claims a 99.1 percent accuracy rate in verifying the authenticity of luxury brands...

Featured

Retail

New app aims to spot counterfeit luxury goods

It was only a matter of time before an app was designed to see if online purchases of luxury goods are authentic or could indeed be counterfeit. Entrupy, a tech startup, aims to solve any doubts if the Hermes Birkin or Chanel 2.55 you are buying online is the real deal. The New York-based company recently raised 2.6 million dollars in a Series A...