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Gucci hot, Prada cold, in brand temperature survey

London - A new survey by investment banking firm Exane BNP Paribas has assessed the 'brand temperature' of 38 of today's luxury companies, measuring their editorial prowess in the current zeitgeist. Gucci, unsurprisingly, comes out on top, as 'hot', and Prada and Giorgio Armani are 'cool.' The assessment is measured by a brand's editorial...

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