Farm Rio news and archive

Brazilian fashion and innovation spotlighted at LFW

The ‘Brazil: Creating Fashion For Tomorrow’ opened London Fashion Week this season with an exhibition spotlighting the pivotal role of Brazilian women in the fashion industry, featuring brands including Farm Rio, PatBo, and Catarina Mina, as well as innovative solutions that address the challenges of the climate emergency. The ‘Chain of Women’...

Fashion

Farm Rio unveils collaboration with Yawanawa community

Brazilian apparel brand Farm Rio, known for its statement prints, is celebrating its seven-year partnership with the Yawanawa community on a capsule collection that pays homage to Yawanawa's rich connection to nature and vibrant culture. The Yawanawá are an Indigenous people who live in Acre, Brazil, Madre de Dios, Peru, and Pando, Bolivia. Once...

Retail|In Pictures Featured

Farm Rio opens its first European store in London

Brazilian fashion and lifestyle brand Farm Rio has opened its first-ever standalone store in Europe on London’s Kings Road in Chelsea. The store marks the brand’s 100th store worldwide and is the latest step in its global expansion strategy, following its first physical space opening in London at department store Liberty in 2022. For its 86...

Business

Farm Rio receives B Corp Certification

Brazilian fashion and lifestyle brand Farm Rio has become a B Corp-certified company after launching a global programme to reimagine its business model around the social and environmental fundamentals such as performance, accountability, and transparency. The brand, founded by Katia Barros and Marcello Bastos in 1997 as a small marketplace booth...

Fashion

Farm Rio transforms Liberty's atrium into a colourful jungle

One could be forgiven for mistaking Liberty for a jungle. The iconic London department store has partnered with Farm Rio, Brazil's beloved fashion and lifestyle brand, transforming the building’s atrium with an immersive display of a 12-meter tree. The tree, as well the beautifully merchandised windows, symbolise Brazil's biodiversity and the...

Retail

Farm Rio launches pop-up in Liberty

Brazilian fashion and lifestyle brand Farm Rio has launched its first physical space in London with a pop-up store in department store Liberty. The opening is a continuation of Farm Rio’s global expansion strategy and follows its takeover at Paris’ Le Bon Marché. Its UK pop-up in Liberty is open until August 8 and aims to showcase the brand’s...

Retail

Farm Rio teams with Neiman Marcus as first U.S. physical retail partner

Neiman Marcus has added popular Brazilian womenswear label Farm Rio to its offering. The luxury retailer is the brand's first brick-and-mortar partner in the region. Farm Rio is available at 32 Neiman Marcus locations and on the retailer's e-commerce site. "Farm Rio is a free-spirited brand with bold and playful designs that we know customers...

Fashion

Farm Rio launches 10th collection with Adidas

Adidas continues to maintain its reputation as both an activewear and a fashion brand with its latest collection made in partnership with Farm Rio. Available on both brands’ websites—along with Farm Rio’s flagship store in New York City—the Adidas x Farm Rio collaboration features sportswear styles like track jackets, running leggings, dresses,...

Fashion

Farm Rio launches collaboration with Havaianas

Two popular Brazilian brands are teaming up to create a bright and colorful collaboration. Fashion brand Farm Rio, which just debuted on the West Coast with a pop-up store in Los Angeles, has created a capsule collection of thong sandals with Havaianas, according to a press release. The collection features Havaianas’ classic sandal in four...