Fashion collaboration news and archive

The hot new fashion collab unites brands and charities

Fashion has a new influencer: Gandhi. As the Indian civil rights leader once said: “The best way to find yourself is to lose yourself in the service of others,” and this spirit resonates deeply with the four fashion industry professionals with whom I shared a panel during Fashinnovation’s 3rd Worldwide Talks. As our industry attempts to find...

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Todd Snyder breaks down his savvy business of collabs

Joe’s Blackbook Sessions emerged early in Covid's shutdown in a bid to keep industry conversation ongoing. So far the Sessions have featured Ben Pruess, President North America Retail, Tommy Hilfiger; Anthony Cuthbertson, Global Design Director, Topshop; menswear designer Robert Geller; and Josh LeVine, Co-Founder Frame Denim, with all proceeds...

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38 percent of fashion and beauty brands plan to launch collaborations in 2019

The fashion industry has been dominated by the letter X. Supreme x Louis Vuitton, Crocs x Post Malone, H&M x Love Stories, Burberry x Vivienne Westwood. Fashion is all about collaborations these days and it looks like the trend isn’t going anywhere in 2019. In a survey of 149 fashion and beauty brand executives, conducted by Glossy, 38 percent...

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How performance brands became mainstream fashion

Fashion collaborations have become a mainstay in gauging consumer interest, and love or hate them, they appear to not be going out of style any time soon. What began with high-low collaborations, a way for mass retailers to partner with luxury designers and find exposure to a customer previously priced out of their collections like Versace for...