FINERY news and archive

Stitch Fix buys digital wardrobe service Finery

Stitch Fix is in a phase of growth. The online personal styling service has purchased the technology from Finery, a digital wardrobe startup founded by model Brooklyn Decker and journalist Whitney Casey. Finery announced the news in an email sent to its users on Friday. The message stated, "Our original goals were to be a productivity platform...

Business|RECAP

5 startups that aim to change the way people buy clothes

This week, FashionUnited published a series of interviews with startups that aim to change the way people buy fashion. They are using technologies like artificial intelligence and machine learning to make shopping faster, more practical or more inclusive. Missed it? Here’s a recap: • Curated Crowd: boosting emerging designers • Choosy: Instagram...

Business|INTERVIEW Featured

Startups that aim to change the way people buy clothes: Save your Wardrobe & Finery

Numerous studies show that Millennials and Generation Z consumers expect companies to care about sustainability and social justice. They are also interested in personalized items, especially when it comes to fashion. At the same time, innovations like artificial intelligence and virtual reality are reshaping the fashion retail landscape....

BusinessFeatured

The week AI took the fashion world by storm: Finery and True Fit secure millions in seed capital

Set to be a gloomy week – initiated by Blue Monday, the third week of January saw how Artificial Intelligence (AI) took the fashion industry by storm with two AI-heavy startups securing a total 60 million dollars in seed capital investment. “The retail industry is experiencing an exciting and profound shift toward great, personal experiences,...