First Insight news and archive

First Insight acquires SnapRetail to expand retail marketing capabilities

First Insight, the Voice of the Customer (VoC) retail solutions company, has acquired Pittsburgh-based digital marketing platform SnapRetail, for an undisclosed amount. The acquisition will expand First Insight’s retail marketing capabilities, explained the company, by boosting in-store traffic and online sales programmes for retailers and...

Retail

Dorothy Perkins, Burton Menswear and Miss Selfridge announce new partnership with First Insight

Fashion retailers Dorothy Perkins, Burton Menswear and Miss Selfridge have announced they are partnering up with predictive analytics platform First Insight. Using the company’s consumer-driven predictive analytics, the brands will now be able to “operationalise product testing, allowing them to make faster and better merchandising decisions to...

Retail

Hotter Shoes partners with First Insight for predictive analytics

British comfort footwear brand Hotter Shoes has announced a new strategy to make decisions based on consumer wants. The company teamed with First Insight, a digital product testing and decision-making platform, to gather consumer-driven predictive analytics to more accurately design, buy and price decisions on new products. First Insight will...

Business

Study confirms retail executives don't know what consumers want

Senior retail executives are out of touch with what consumers want in their shopping experiences. In a series of three surveys reaching out to consumers and retail executives alike, First Insight found that responses to questions of consumer shopping habits and the influences that drive shopping decisions varied drastically between the two...